On February 14, New Zealand virtual reality / augmented reality start-up 8i announced that it won $ 27 million in Series B financing, Time Warner led the investment, Baidu and other participants. As early as last October, 8i completed a $13.5 million Series A investment, including Li Ka-shing's Horizons Ventures and Samsung Ventures.
So far, 8i has received $41.8 million in financing. It is worth noting that this is the first investment project completed by Baidu Ventures since its establishment in September last year.
Founded in 2014, 8i focuses on 3D character imaging in the VR/AR/MR field and is committed to large-scale, low-cost, high-precision rendering of 3D characters. It has successfully developed a series of core algorithms for image capture, stitching and compression. Compatible with all AR/VR platforms. This year, 8i also plans to launch a consumer version of the Holo App based on Google Tango, applying 3D portrait technology to mobile devices.
Virtual reality and augmented reality have always been the hotspots of concern, and this is understandable because they will not only change the way people do things on the web, but also affect some offline activities. As VR becomes the next generation of computing platforms, computers will incorporate everything into 3D digital reality. But the VR platform has to truly become the next generation of mainstream platforms, 8i founder Linc Gasking believes that the following five conditions are required.
Simple
Currently, VR devices are still complex for the mainstream mass market. VR needs to meet the specifications of the "iPhone", simple design and styling, but it controls everything. Specifically, "simple" involves the following aspects:
Easy to wear: such as ropes, wires, headphones, USB interface and position tracking equipment should be removed, the head should be comfortable to wear, not dizzy.
Easy to operate: Many high-end head-ends now require programming skills and are complex to operate and are not suitable for most users.
Easy to experience: Content should be easy to create, share, search, and discover. The user experience and user interface should be resolved by the user reading the manual or by consulting the troubleshooting forum.
2. Eye-catching content
In the VR industry, content is still king. Computer games can make people feel incredibly happy, but they won't give users a lifelike leap like they do in VR. VR games are extremely expensive to manufacture and do not quickly meet the strong demand for new devices.
VR needs to find ways to make original content in bulk. Content makes people more interested in VR itself, allowing people to connect emotionally with stories.
Some VR content should be immersive and make the user feel extremely real. At the same time, content can't be limited to games, and many people may not like games. Therefore, the game content phenomenon needs to be changed and cannot be regarded as an extension of film or television. VR must be seen as a generation of media after being experienced.
3. Industrial cooperation
At present, there are hundreds of VR companies in the world scrambling to create software and hardware platforms. As we have seen, many technology giants are also focused on building their own VR industry chain. But all these different players need to find a way to talk to each other and stop to develop a software and hardware platform for all users.
Content creators need to be able to create a single piece of content, and users can experience it on any device they choose. Compatibility is critical to driving growth across the digital reality platform.
4. Personalization & Sharing
Why is Facebook CEO Zuckerberg so fascinated with VR? As he said, he wants to capture every moment of everyone, such as the first step of the child. It is these personal moments that are shared by people who rely on emotional connections. As you can see, any viral content is moved and forced to share with others.
Virtual reality and augmented reality - these things make people feel strange and abstract. If you don't try and experience the multidimensional real world yourself, you won't believe in these technologies. Only experienced in person, VR loyal fans will push the virtual reality industry to the point of explosion as soon as possible.
5. Improve the quality of life
The Internet and technology as a whole have had an immeasurable positive impact on the world, and virtual reality is also bound to have a huge impact. For example, although VR is still in its infancy, virtual reality technology has been closely integrated with education, e-commerce, entertainment, and live events.
The potential of virtual reality technology to deliver everything to completely different spaces and times will allow people to connect tightly in ways never before possible. This will make people more aware of each other and stimulate new empathy. It may also bring some effects that people can't imagine.
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