Suning issued a report yesterday to predict the air-conditioning market this year, Suning believes that, from an overall point of view, air-conditioning is affected by multiple factors, cost pressure. However, the price trend of fixed-frequency air conditioners and inverter air conditioners tends to differentiate. Due to the high technological content and the relatively large cost of digestion, the price of inverter air conditioners has remained stable. Fixed-frequency air-conditioning prices are more cost-oriented, so the price pressure is even greater.
Suning Appliance's analysis of air-conditioner prices in 2011 believes that the cost pressure in the air-conditioning industry is still very high, mainly due to the increase in operating costs and the weakening of policies.
It is understood that the main raw materials of air-conditioning copper, aluminum and Other prices have been rising since 2009, compared with the beginning of 2009, copper prices rose 2.6 times in early 2011, only this one, the cost of 1P hang up will increase by 250 yuan. In addition, because of the national policy orientation, the demand for high-efficiency air-conditioning compressors by air-conditioning manufacturers has soared, and the price of energy-efficient air-conditioner compressors has continued to rise, which has directly led to an increase in the cost of air-conditioning production.
On the other hand, in June 2011, the policy of saving energy and benefiting the people may be abolished, the state will increase the management and punishment of home appliances to the countryside and trade-in, the implementation of the Regulations on the Management of the Recycling of Waste Electrical Appliances, and the increasing interest rate on loans. Factors, will inevitably cause the rise in air-conditioning production costs.
This year's price trend or polarization, Suning believes that due to the high technological content, relatively large cost of space to digest, coupled with the intensive effect of the rapid growth of scale, and the fierce competition in the market in 2011, will make the inverter air conditioner The price remained basically stable in 2011.
In contrast, fixed-frequency air-conditioner prices are more cost-oriented, and the declining market size also causes pressure on costs to rise. Suning predicts that the price of fixed-frequency air-conditioners will be higher in the second half of the national energy-saving policy. There will be a certain degree of upward movement.
An industry analyst who declined to be named believes that, in the context of rising inflation and rising costs, air-conditioning prices will face significant upward pressure this year, and the overall average price level of the industry will increase slightly.
Inverter air conditioners will account for half of the country's market after two years of cultivation, inverter air conditioner market share in mid-2010 has exceeded 30%, the market share at the end of the year reached 50%.
Suning pointed out that in 2010, inverter air conditioners entered the list of home appliances to the countryside for the first time, the constant improvement of energy efficiency standards for fixed-frequency air-conditioners, and the subsidy reduction of energy-saving Huimin projects all reduced the industrial scale to inverter air conditioners. In the future, frequency conversion must be the mainstream direction.
In 2011, we can clearly see that in addition to Midea, Gree, Haier, etc. will vigorously promote the frequency conversion products, Hisense, Oakes, Whirlpool, Zhixiu are in the power frequency, compete for the market share of inverter air conditioner, so in 2011, inverter air conditioner will As a result, the domestic air-conditioning industry shrank.
Suning Appliance predicts that the annual share of the inverter air conditioner market in 2011 is expected to exceed 50%, of which sales in the primary and secondary markets are expected to reach 60% to 70%, and sales of inverter air conditioners in the 3rd and 4th markets are expected to account for More than 40%.
Gome also believes that in 2011, inverter air conditioner is expected to fully exceed fixed-frequency air-conditioning.
Foreign brands seek to rebound through inverter air conditioner After many years of development, Midea, Haier and Gree have gradually gained certain advantages, but after intensive cultivation in recent years, Oaks, Chigo, Hisense, Kelon, Whirlpool, Daikin and other medium-sized scale The rapid increase in the scale of the brand market has become an important force affecting the brand structure.
Suning believes that the era of frequency technology being monopolized by foreign capital has passed. In the competition of industrial policies such as saving energy, home appliances, and trade-in, foreign brands are still subject to their own brand and price positioning and cannot form a position with domestic brands. competition. However, foreign brands such as Daikin, Mitsubishi Electric, Whirlpool, etc., rely on an international management system, advanced technical advantages, and profound brand quality accumulation. They have a strong competitive edge in frequency conversion products, and still have an overall increase in the air conditioner market. It is possible to obtain a copy. Suning expects that under the background of rapid frequency conversion and policy adjustment in 2011, the joint venture brand is also seeking a rapid rebound in market share by expanding production capacity and accelerating the blind spot market.
Suning Appliance's analysis of air-conditioner prices in 2011 believes that the cost pressure in the air-conditioning industry is still very high, mainly due to the increase in operating costs and the weakening of policies.
It is understood that the main raw materials of air-conditioning copper, aluminum and Other prices have been rising since 2009, compared with the beginning of 2009, copper prices rose 2.6 times in early 2011, only this one, the cost of 1P hang up will increase by 250 yuan. In addition, because of the national policy orientation, the demand for high-efficiency air-conditioning compressors by air-conditioning manufacturers has soared, and the price of energy-efficient air-conditioner compressors has continued to rise, which has directly led to an increase in the cost of air-conditioning production.
On the other hand, in June 2011, the policy of saving energy and benefiting the people may be abolished, the state will increase the management and punishment of home appliances to the countryside and trade-in, the implementation of the Regulations on the Management of the Recycling of Waste Electrical Appliances, and the increasing interest rate on loans. Factors, will inevitably cause the rise in air-conditioning production costs.
This year's price trend or polarization, Suning believes that due to the high technological content, relatively large cost of space to digest, coupled with the intensive effect of the rapid growth of scale, and the fierce competition in the market in 2011, will make the inverter air conditioner The price remained basically stable in 2011.
In contrast, fixed-frequency air-conditioner prices are more cost-oriented, and the declining market size also causes pressure on costs to rise. Suning predicts that the price of fixed-frequency air-conditioners will be higher in the second half of the national energy-saving policy. There will be a certain degree of upward movement.
An industry analyst who declined to be named believes that, in the context of rising inflation and rising costs, air-conditioning prices will face significant upward pressure this year, and the overall average price level of the industry will increase slightly.
Inverter air conditioners will account for half of the country's market after two years of cultivation, inverter air conditioner market share in mid-2010 has exceeded 30%, the market share at the end of the year reached 50%.
Suning pointed out that in 2010, inverter air conditioners entered the list of home appliances to the countryside for the first time, the constant improvement of energy efficiency standards for fixed-frequency air-conditioners, and the subsidy reduction of energy-saving Huimin projects all reduced the industrial scale to inverter air conditioners. In the future, frequency conversion must be the mainstream direction.
In 2011, we can clearly see that in addition to Midea, Gree, Haier, etc. will vigorously promote the frequency conversion products, Hisense, Oakes, Whirlpool, Zhixiu are in the power frequency, compete for the market share of inverter air conditioner, so in 2011, inverter air conditioner will As a result, the domestic air-conditioning industry shrank.
Suning Appliance predicts that the annual share of the inverter air conditioner market in 2011 is expected to exceed 50%, of which sales in the primary and secondary markets are expected to reach 60% to 70%, and sales of inverter air conditioners in the 3rd and 4th markets are expected to account for More than 40%.
Gome also believes that in 2011, inverter air conditioner is expected to fully exceed fixed-frequency air-conditioning.
Foreign brands seek to rebound through inverter air conditioner After many years of development, Midea, Haier and Gree have gradually gained certain advantages, but after intensive cultivation in recent years, Oaks, Chigo, Hisense, Kelon, Whirlpool, Daikin and other medium-sized scale The rapid increase in the scale of the brand market has become an important force affecting the brand structure.
Suning believes that the era of frequency technology being monopolized by foreign capital has passed. In the competition of industrial policies such as saving energy, home appliances, and trade-in, foreign brands are still subject to their own brand and price positioning and cannot form a position with domestic brands. competition. However, foreign brands such as Daikin, Mitsubishi Electric, Whirlpool, etc., rely on an international management system, advanced technical advantages, and profound brand quality accumulation. They have a strong competitive edge in frequency conversion products, and still have an overall increase in the air conditioner market. It is possible to obtain a copy. Suning expects that under the background of rapid frequency conversion and policy adjustment in 2011, the joint venture brand is also seeking a rapid rebound in market share by expanding production capacity and accelerating the blind spot market.
Bode Industrial Co., Ltd. , http://www.zjatvquad.com