Gartner research director AdibCarlGhubril pointed out that the main reason for the deterioration of market conditions is that the increase in touch interface penetration rate is not fast enough to compensate for the decline in average selling price. However, ironically, the decline in average selling price also drives product popularity. It is generally expected that the system unit of the main terminal application will be the main source of the growth of the touch interface. However, it has not yet broke out. However, Asian companies are racing to tap into the touch controller market, which also leads to oversupply and the growth prospect.
In early 2012, according to Gartner, there were 50 touch controller IC manufacturers. In the first quarter of 2012, Microchip Technology announced the purchase of Ident Technology, a touch controller manufactured by the latter to support hover functionality; meanwhile, Maxim announced its withdrawal from the market and Silicon Labs, which also made optimistic forecasts on the market in 2011 Change the direction of business and prepare to gradually exit the touch controller market.
With some of the players leaving the market and the top 15 manufacturers experiencing deeper influence, the oversupply situation in the next two years is expected to stabilize. However, the industry must provide a full range of touch experience solutions in order to ensure that the industry can continue to grow.
In 2013, the market is expected to rebound to a certain extent (see the attached figure). The advent of touch-enabled Ultrabooks and convertible PCs, coupled with more and more types of touch panels, have made the market more promising. Gartner predicts that the touch controller market will grow by 30% in 2013 and will maintain this growth rate in 2014, but it will slow down again by 2015 and enter the plain period by 2016.
In 2017, the market is expected to enter the contraction period and begin to enter a long-term downward trend. Product prices will reach the level of commercialization. The next 10 years, the product penetration rate will also show a linear growth, from 71% to 87%.
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