Manufacturers expose e-books costs about 700 yuan

Yesterday, the reporter learned from an industry person involved in the manufacture of e-books that the main cost of e-books at present is the e-ink screen, which accounts for about 45% of the total product cost. "The cost of producing an e-book is now around 100 US dollars, which is about 700 yuan, of which the screen price is about 45 US dollars."

The person told reporters that 100 US dollars is enough to produce a mainstream product, namely 6-inch e-ink screen, 2G memory, with WIFI Internet access, 8 grayscale e-books. "If you have a high demand for electronic ink screens, you can upgrade to 16 grayscale levels, which is a few extra dollars."

An e-book maker told reporters that the price of electronic ink screen has been reduced for three months. "I think the price of the screen will be further reduced. The price of the e-book may reach 600-700 yuan during the year." The e-book maker said that the price of the e-book he currently produces has been pressed to more than 1,000 yuan, and the function and market There is no difference between products with a well-known brand price of around 3,000 yuan.

Wang Bangjiang, vice president of Hanwang Technology, said that Hanwang's products are “a thousand step away from e-books”. He disclosed that in the second half of the year Hanwang will have about 1,000 yuan worth of new products.

Reporters on the official flagship store of Hanwang Science and Technology on Taobao saw product offers ranging from 1280 yuan to 3880 yuan, most of which were above 2,000 yuan. However, insiders of Hanwang revealed that this price is the official quotation. When the actual purchase is made, the user can purchase an e-book of about 1,000 yuan.

Wang Bangjiang, vice president of Hanwang Technology, commented on the inconvenience of the cost price disclosed by the above-mentioned insiders, but he acknowledged that the screen is one of the major costs. He believes that the factors that affect the high prices of e-books include: purchase of content copyright, huge channel input, and market-building costs. “If the e-book market is also as mature and huge as the mobile phone market, then the cost of the product can be reduced quickly.” Wang Bangjiang said, but at present, this market is still in the lead-in period, and the scale is smaller, so the efficiency is low and the cost is low. High.