China has become the main force in the intelligent hardware market. Data show that in 2015, China's smart hardware sales reached 40 million, accounting for 32% of the global total. Although the domestic smart hardware market continues to be active, some insiders said that due to the slower-than-expected downstream start-up of many companies, many smart hardware companies will fall into a closed tide in 2018.
The Chinese market has become an important pole
According to recent data released by Aowei.com, the global retail sales of smart hardware was 130 million units in 2015, and the quarterly retail sales showed steady growth. From the perspective of category structure, the largest category in the global smart hardware market is smart wear, with retail sales accounting for 59%. The second place is smart home, which accounts for 31%. Smart health products accounted for the lowest percentage, only 10%.
It is worth noting that in 2015, the retail sales of intelligent hardware in the Chinese market reached 40 million, accounting for 32% of the global market. Compared with less than a quarter of the global retail sales of color TVs and other categories, China is more active in the smart hardware market. Aowei cloud network analysis believes that the low-priced bracelet products launched by millet and other manufacturers have reduced the consumer's psychological threshold and directly increased the retail sales of smart hardware in China. In terms of category, smart wear accounted for 56%, slightly lower than global (59%) by 3 percentage points; smart home products accounted for 39%, higher than global (31%) by 8 percentage points; smart health accounted for The ratio is only 5%, which is lower than the global (10%) by 5 percentage points.
Thanks to the recent sales of smart OTT (referring to various application services through the Internet), the proportion of smart homes in China is higher than that of the world. The retail volume of only one category of smart OTT boxes in China exceeds 12 million, accounting for 29% of the total retail sales of intelligent hardware in China.
Aoweiyun.com said that the basic elements of the development of intelligent hardware industry have made great progress in 2015, but it is difficult to achieve multi-intelligent hardware collaborative interconnection in 2016. The provision of value-added services based on multi-terminal data is difficult to become the mainstream model for the value creation of smart hardware industry in 2016. In 2016, the intelligent hardware industry may achieve a dominant breakthrough in classic items. The basic elements of the development of intelligent hardware industry are divided into five elements: equipment interconnection platform, signal transmission network, big data calculation, hardware industry chain and application development. The above five aspects require cross-industry and inter-enterprise synergy, and lack of international top-level design. This situation is difficult to change qualitatively in 2016.
Compared with the development of various elements of the industry, it is easier to receive immediate results that is related to the user experience directly related to the creation of intelligence itself. Aowei Cloud believes that the development of intelligent hardware products will go through three stages: single product cultivation period, single product maturity period, multi-product interconnection period, and the current development of intelligent hardware is still in the single product cultivation period. In the future, it will be a period of incubation for smart hardware products. During this period, smart hardware products will emerge and will accept the rigorous test of free market selection. After the baptism of the market, a large number of new intelligent hardware that is generally accepted by the market will emerge and be integrated into the social life of human beings. People have become accustomed to using these items.
Most companies are afraid of falling into a bankruptcy
Judging from the market situation in 2015, many startup companies in the market entered the intelligent hardware industry with socket products, in order to occupy the entrance to carry out big data services. Until the capital market suffered a cold winter in the second half of the year, a large number of startup companies were difficult to operate. On the one hand, their single product experience did not give users a subversive good experience, on the other hand they did not have a price advantage, so it was difficult to obtain sufficient market share. Hardware sales are not scaled, and big data services are impossible to talk about. Therefore, Aowei Yunwang believes that the creation of the classic single products of the startup company in 2016 should return to the hardware product experience. Only when the hardware itself is well-executed can it stand out in the smart hardware industry where the current giants are standing.
Enterprises should create synergies with existing hardware platforms to create classic items. On the one hand, there are many platforms that can provide enterprises with entrepreneurial services from industry chain to financing to sales. The intelligent hardware startup team may get benefits; on the other hand, it should communicate with the platform from many aspects, from product design to usage scenarios, such as It is possible to work with multiple platforms at the same time to gain the most resources and have a deep understanding of the relevant technologies and standards development of the sub-sectors of their own enterprises.
In 2016, the classic products will use mature chips and sensors that have been mass-produced and marketed. Classic items that stand the test of the market require reliable performance and subtle product positioning. At present, mature products such as wristbands and cameras have accumulated reliable accumulation in upstream chips, processors and supporting terminals. From a national perspective, the standards for smart wearable products will mature before 2019. According to Ovi Cloud's analysis, in 2016, the emergence of classic items in the field of smart wear is a high probability event.
On the contrary, for next year's industrial hotspots, such as VR (virtual reality), AR (augmented reality) and driverless cars, robots, etc., due to high requirements for upstream accessories and technology to be tested by the market, it is undeniably hot. However, these categories are still difficult to obtain universal recognition from users at all levels, and overheating will be difficult to avoid. Aowei Cloud Network believes that the above-mentioned category startups will usher in a wave of closures in 2018.
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