Following the release of a new generation of Apple Watch, the second major product unveiled at Apple's recent event was finally revealed today: the all-new Apple TV. This latest version aligns with prior rumors and brings several impressive upgrades that are sure to attract both existing and new users.
The standout feature of the new Apple TV is its support for 4K resolution and HDR, offering a more vivid and immersive viewing experience. It's powered by an A10X processor, which delivers at least twice the performance of its predecessor in both CPU and GPU capabilities. This makes it significantly faster and more efficient for streaming, gaming, and running apps smoothly.
Apple also highlighted its efforts to enhance content availability. The company has partnered with Hollywood studios to bring exclusive high-definition movies directly to users, along with live sports broadcasts in HD. Additionally, any HD content previously purchased can be automatically upgraded to 4K when users switch to the new Apple TV, adding great value for longtime customers.
Local programming is another focus for Apple, with promises to expand content tailored to different regions. Beyond movies, the new Apple TV also strengthens its gaming capabilities. With the updated Siri Remote, users can enjoy more motion-controlled games, further positioning the device as a central hub for family entertainment.
Despite its many improvements, the new Apple TV will not be available in China at launch. It will go on sale on September 22, with pre-orders starting on the 15th. The standard model is priced at $149 (32GB), while the 4K version comes in two storage options: $179 (32GB) and $199 (64GB). Whether you're a movie lover, a gamer, or just looking for a better home entertainment system, this new Apple TV is definitely worth considering.
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