[Ming Wei Electronics Zhao Chunbo] The winter of 2015 has arrived, and the winter of LED lighting has arrived! Although the LED lighting people are enthusiastic, but how many companies have a better life?
Once the blue sea LED lighting, fierce competition, cruel killing, the blood and sweat of thousands of LED lighting companies will "red" the blue LED market, and now LED lighting is a complete red sea. Negative information such as bankruptcy, unpaid wages, defaults on suppliers, and so on. why?
In the fierce competition, large companies rely on the advantages of channels and brands to integrate the supply chain, lay down huge profits, and keep the market share. The small companies have no channels, no brands, and the only "price" weapon has failed. How to survive ?
Where is the road, closing, transformation? How to get a share in the LED lighting industry?
The times are developing and business models are constantly changing. The current era is an era of division of labor and cooperation, an era of resource sharing, and an era of strengths and weaknesses. Everyone and every enterprise should combine its own advantages and use or integrate resources to achieve a win-win situation.
Large enterprises, such as: Yangguan Lighting, Op Lighting, Mulinsen, Xuyu Optoelectronics, etc., they have brands, channels, supply chain advantages, customer resources, can be produced and sold, because they have enough power. However, there are several such companies in China. For more than 90% of SMEs, how to become bigger and stronger, how to get a piece of the cruel market? Specifically, there are two ways to learn from. 1. If your enterprise platform can integrate powerful supply chain resources, then you can rely on the strong support of supply chain resources to expand production scale, produce cost-effective products, and reduce costs while ensuring product quality. Selling, quickly occupying the market, this is suitable for large companies, need sufficient funds, technology, and supply chain resources; Second, if your company can not integrate strong supply chain resources, you can "take it", agent or sales market The most competitive products, focusing on the construction of its own channels or sales market, and taking advantage of its own customer resources, this is suitable for small companies and traders, flexible and convenient, does not need strong manufacturing capabilities, but focuses on the company Sales and service come up.
The above is relatively empty and general. The following is a description of the situation in the market. Recently, everyone has heard that the 3, 5 watt isolated power supply of Demingwei (Shenzhen Deming Microelectronics Co., Ltd.) has started to "fire" in the Zhongshan market. why?
Deming Micro analyzed the opponent and read the market. As we all know, dark energy accounts for more than half of the market share in the field of low-power drive power by integrating resources. Of course, dark energy has begun to involve the production and sales of power in high-power and other sub-sectors.
As a latecomer, Demingwei has a share of the most competitive market in Zhongshan, China. How to break the production and sales model of traditional power companies? How to build a popular low-power power supply on the market? Judging by its own platform and technical advantages, it has integrated the mature and stable driver chip of “Mingwei Electronics†and the high-quality electrolytic capacitor of “Aihua Groupâ€, and obtained the most two supply chain industries of “Mingwei Electronics†and “Aihua Groupâ€. Strong camp support, the market's largest 3W, 5W low-power drive power supply to achieve ultra-high cost performance, the following is the 3W power supply configuration. .jpg)
In addition, there is a 5W isolated constant current drive power supply, current coverage of 200 ~ 260mA, efficiency of 80%, size 23 * 16mm.
From the above configuration, Deming Micro's power supply is not blindly pursuing low-cost malicious seizure of the market, but breaking the common sense, not only using the industry's first-line brands, using the best materials and production process standards, but also selling prices very close to the people. When the product came out, it was highly recognized by the Zhongshan market, and it achieved over one million sales in the first month. In the case of quality assurance, through the advantages of its own, the "scale" and "platform" to integrate the supply chain, to achieve cost control advantages, through small profits but quick turnover, the profits directly to consumers, to achieve a win-win situation.
Demingwei is equivalent to drawing on the first road mentioned above, and has done a strong supply chain integration and scale production. At the same time, we have seen several large drive power stores in Guzhen Ruifeng Light Matching City and Universal Lighting City have been actively selling Deming Micro Power, they are drawing on the second road. They do not produce themselves, use Deming micro-power sales, cheaper than their own production, convenient, worry-free, flexible, and completely "takenism." They focus on channel sales and services and leverage their customer resources. In addition, there are several well-known driving power companies in Zhongshan, which are evaluating Deming Micro Power. If they are approved, they also intend not to produce 3W or 5W power supplies. They will use Deming Micro Power directly and sell them to their customers.
With the strong support of the supply chain, we don't take low prices and don't make bad brands. Borrowing the words of Deming Weiyang: "The industry pattern is changing, products are changing, we have to break the tradition, do not take the usual path! We must adhere to the bottom line of the industry products, believe that quality is the foundation of enterprise development, Deming does not fight price wars, Do not make price butcher! Stick to the best materials, the best production technology, and stick to the market segment! We only focus on making a small power supply, and we will make small power supplies for thousands of households!"
The winter of the LED lighting industry is coming. It is only the early winter, not the coldest. How to spend the winter, how to meet the spring that belongs to you, I believe you have the answer. Come on, dear and respectable LED lighting people!
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