At present, the domestic TV market has seen a significant shift toward 4K TVs, which have become the top choice for many consumers. Although this preference isn’t entirely driven by conscious decision-making, the growing market share indicates a clear trend. As more people opt for 4K models, the demand for quality content and supporting services has also increased.
One of the main reasons behind the initial resistance to 4K TVs is the lack of sufficient high-quality content. This gap has led to frustration among early adopters, as they often end up paying premium prices for devices that aren’t fully utilized due to limited programming. To address this issue, China has started investing heavily in building a robust 4K content ecosystem.
According to a recent report from Guangzhou Daily, the Guangdong Radio and Television Station officially launched its 4K ultra-high-definition test broadcast on Friday. This marks the first 4K test channel in China, signaling a major step forward in the country’s push for advanced television technology. With ongoing improvements in both content and online delivery, Guangdong is expected to be at the forefront of the 4K revolution.
A spokesperson from the station emphasized that their strategy involves focusing on original content production while also incorporating external programs. The goal is to enhance their self-sufficiency in 4K content creation. To support this, Guangdong Radio and Television is developing a national 4K creative base, aiming to produce 1,000 hours of high-quality programming annually.
Choosing Guangdong as the pilot region for 4K content development makes sense. The province already has a strong foundation in the ultra-high-definition television industry, with companies like Skyworth, Konka, TCL, China Star Optoelectronics, and Huawei Hau covering the entire industrial chain—from chips and panels to finished products. This comprehensive infrastructure makes it easier to implement and scale 4K initiatives effectively.
As 4K technology continues to evolve, the success of Guangdong’s efforts could serve as a model for other regions across China, paving the way for a broader adoption of ultra-high-definition television in the future.
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