[Text / high-tech LED Gan Qin] China's LED packaging industry is developing rapidly, and the competition in the industry is further intensified. In the first half of 2015, the price of most LED packaging devices in China fell by more than 50%, and the price of international LED packaging manufacturers also fell by more than 20%.
"From the display device, it can be seen that the price has basically fallen by more than half in the first half of the year. Although the order has been in short supply, the profit has not increased by the same amount." Gong Wen, chairman of the company, told Gaogong LED.
In the fierce market competition, the cost control ability largely determines the market competitiveness of the enterprise.
In the view of Shao Pengrui, technical director of Jingtai, it is necessary to reduce costs from the supply chain and technological innovation in order to reduce costs in the packaging process. First, in the control of the supply chain, it has formed strategic cooperation with upstream manufacturers to reduce costs and form scale. Secondly, through optimization of product structure design, the cost of failure is minimized and the concentration and consistency of products are improved.
“Now the cost of materials has basically stabilized, and it is still necessary to reduce costs through technological innovation and develop sustainable and less efficient products.†Shao Pengrui said.
For LED display devices, the NCSP technology launched by Jingtai will bring more innovations to the industry. According to Shao Pengrui, the technology relies on flip-chip chips to solder flip-chips to the substrate by eutectic soldering. The high optical density of the area and the cost of the chip and low packaging make it possible to open a subversive breakthrough in cost performance.
From the perspective of the development of packaging technology, due to the intensification of price wars, companies have reduced the size of materials and reduced the cost of materials, and launched a more cost-effective product, making the product size increasingly smaller, although CSP is considered to be the latest generation of cost-effective products, but currently Technology is not yet mature.
"NCSP can be said to be based on the immature nature of CSP technology and the transition of market demand." Shao Pengrui said that NCSP can not only solve the problems that CSP can't solve at present, such as solderability and reliability, and the price/performance ratio is more high.
For the application of this technology, Shao Pengrui said that the company has been used in the field of small pitch, and the future will extend to the field of lighting and backlight, creating a blue ocean for LED!
There are only 14 days left in the high-tech LED annual meeting. At that time, Shao Pengrui, technical director of Jingtai Co., Ltd. will bring a wonderful explanation, so stay tuned!
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