-- Content reprinted by Shenzhen Commercial Daily reporter Su Haiqiang
Recently, Shenzhen Lehman Optoelectronics Technology Co., Ltd., which is listed on the GEM, has been pushed to the forefront by a cooperation agreement with China Super League Co., Ltd. Lehman Optoelectronics was awarded a new development of the second-circle advertising board by the Super League for the 14 clubs of the Super League. The Lehman Optoelectronics was questioned by the media. Yesterday, the reporter interviewed the heads of the parties and found that the cause of the incident may be that the cooperation between the two sides moved the "cheese" of the relevant stakeholders, causing "good intentions to do the wrong thing."Impact: The stock price is not shocked
Lehman Optoelectronics announced on June 17 that the company has signed a five-and-a-half-year cooperation agreement with China Super League from June 16, 2011 to December 31, 2016.
According to the announcement, Lehman Optoelectronics is responsible for providing LED full-color display screens for the 14 Super League participating clubs in the Super League in the 2011-2016 season, in addition to Shenzhen Red Diamond and Changchun Yatai Club, with a total length of 3,360 meters. After the three-year cooperation period, its ownership will be transferred to the Super League by Lehman Optoelectronics without charge; the Super League will mainly provide relevant advertising resources, including Lehman Optoelectronics, which enjoys the title of “China Football Association Strategic Partner†during the validity period of the agreement and has already delivered it. In the Super League, the right to display their own corporate advertising, the Super League will also give Lehman Optoelectronics the second round of advertising board resources in the 2011-2016 season.
Ten days after the announcement, everything seemed very calm. After 10 days, things are going to develop on two poles: on the one hand, the questioning on the Internet about the “selling†of the Super League’s advertising resources is overwhelming: the Super League’s “downside†21 million was sold to Lehman Optoelectronics or earned 270 million, which is the Super League. Who is sponsored by the great value gift?
On the other hand, Lehman Opto's share price has not been shocked by the “value gift†and the suspicion. On June 17, the announcement, Lehman Optoelectronics opened at 23.84 yuan, closing price of 23.96 yuan, or 1.23%; yesterday, in the overwhelming doubt, Lehman Optoelectronics opened at 25.92 yuan The closing price was 25.81 yuan, an increase of 1.61%.
Super: "Dancing on the tip of the knife"
Yesterday, Li Hong, deputy general manager of the Super League, said in an interview with the Shenzhen Business Daily that at present, the A-shaped flip board used by the Super League club was put into use in 2004, with a term of 5 years, which has been overdue. Due to the aging equipment, the flip board is imported from France, and the parts needed for repair and maintenance have to be purchased in France. Last year, the maintenance cost of the Super League exceeded 5 million yuan, and the maintenance cost was increasing year by year. The study of replacing the flip board with the LED display has long been a matter of one or two sessions.
Li Hong said that before contacting Lehman Optoelectronics, Super League has contacted many LED companies. The principle of Super League's choice of partners is that LED companies that have signed up with them must have a brand. They must be listed companies. The required LED display must be completed on time and in good quality. The most important thing is that all transactions must be carried out in the sun.
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