Home improvement season home appliances consumption guard against traps

During the peak season of home improvement, the sales of home appliances have been refurbished, attracting many consumers to snap up, but industry experts remind consumers that blindly follow the trend and fall into the consumption trap set by manufacturers, hoping that consumers can rationally consume.

Home improvement season, home appliances consumption, guard against traps

Home improvement season home appliances consumption guard against traps

Multiple problems with the purchase combination

Home appliance purchases are not new. In the peak season, in order to facilitate consumer choice and consumers to obtain more affordable prices, many manufacturers have launched a large-scale combination of color TV, refrigerator, air conditioner, washing machine, or a hood. Cooker combination, air conditioning combination, ice wash combination, etc. Among them, it is not excluded that some manufacturers have secretly set up many consumption traps. For example, in order to make the product purchase price more competitive, it is not necessary to use outdated or eliminated products in the combination recommendation, and there is no unified coordination in product design. The concept of matching.

Invisible costs need to be measured

Usually at the time of purchase, many consumers only pay attention to the cost of the purchase at the time, and ignore the invisible cost of the cost. According to senior people in the home appliance industry in Xi'an, the general invisible expenses mainly include the following forms: First, in addition to the value of the product itself, the installation costs involved in the installation of the products, the cost of installing auxiliary materials, etc.; In addition to the one-time purchase cost, many products are also involved in the cost of daily use, such as the purchase of inverter air conditioners, the initial investment costs may be higher, the cost in the later use is relatively low.

Service commitment must be clear

The home appliance service has been continuously upgraded and improved, so that more consumers feel the humanistic care of home appliance companies, which has become an important means of competition among enterprises. However, in the peak season of sales, some companies are not excluded from using unfair means to gain or even deceive consumers' trust. For example, false service commitments, or long-term commitments, or over-range commitments, and other companies clearly know that delivery and installation pressures are great, but in order to promote products, they do not hesitate to promise delivery and installation deadlines, resulting in a large number of complaints from users.

Consumers believe that consumers should rationally consume when they are spending in the peak season, and should not blindly follow. At the same time, he reminded manufacturers that corporate competition should also be rational, and not to lose the trust of consumers for the sake of temporary benefits.

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