Chun Lan Liu Yafu: Air-conditioning industry veterans fierce battle rivers and lakes

“I just came back from the market and spent the entire Dragon Boat Festival watching terminals in the Chongqing area and visiting distributors.” Liu Yafu, senior vice president of Chunlan (Group), said in an interview with a reporter from the State Grid Corporation of China: “This year, the CEO has asked management to continue Understand market dynamics, not just stay at home."

As the king of the 1990s, Chunlan Air-Conditioner launched a number of new air-conditioning energy-saving products this year, and with its advantages of no inventory, light-loaded. In particular, in this year's overall decline in the home appliance industry, Chunlan still maintained a rising trend. In May this year, the company took off hats and sold energy-saving engineering products in June. The former air-conditioning boss once again demonstrated the king's style in the air-conditioning market.

Management must always go

“It is very dangerous to sit at home and listen to reports every day.” It is this change in marketing management that has made Chunlan firmly grasp the pulse of the market. Both the management and the frontline staff are busy running around the country. All around, understand market dynamics.

On the Dragon Boat Festival, Liu Yafu, a senior vice president of a home appliance store in downtown Chongqing, became a guide buyer and summed up three major advantages of Chunlan inverter air conditioners: broadband, wide pressure, and low temperature. "Later, the Purchasing Guide in Chongqing Region said that this summary is very simple and the people are easy to understand."

Dragon Boat Festival promotion is just a microcosm of the marketing team of Chunlan. It is understood that in the successful bid for energy-saving products Huimin project, Chunlan air-conditioning in a timely manner to develop a corresponding marketing program, require local sales companies to collect terminal materials on May 31, to protect June 1 energy Huimin products formally on sale . "A lot of peers say that Chunlan really has the demeanor of big brother, and the implementation is really in place." Liu Yafu said.

In Liu Yafu's opinion, in the air-conditioning industry, big and big, this year, Chunlan undoubtedly stepped on the market's beats, Chunlan secondary frequency conversion volume listed, playing is "fast punch."

“Our Chunlan energy-saving products are very cost-effective, and the terminal price of secondary energy-efficient products after energy subsidies is almost the same as the price of the three-level energy efficiency products in the market. We hope the cost of the products will be lower, so that consumers can afford it.” Liu Yafu Frankly. During the Dragon Boat Festival this year, sales of Chunlan air-conditioners sold, and energy-saving models are more sought after by the market. According to sales data provided by Chunlan, air-conditioning sales in Chunlan increased by more than 30% year-on-year from January to June this year.