Sony vs Samsung who can win? OLED and Quantum Dots

CES 2017 Revelation: OLED and Samsung QLED TV Competition

● OLED TV development review - basically return to the stage of CES2013

Speaking of high technology in the TV field, it is basically irrelevant to the so-called Internet TV brand. The CES-level international large-scale exhibition has always been the top international TV brand, such as Samsung, Sony, LG, and Panasonic. and many more. Here, as the “old driver” in the television field, I think of CES2013 four years ago. These four brands respectively released OLED TVs. It is really exciting to think about the scene at that time.

In the same year, in August and September 2013, LG and Samsung respectively launched their first OLED TVs listed in China. The former is priced at 59,999 yuan and the latter is priced at 5,499 yuan. Both products are 55-inch 1080p OLED TVs. In the same year, in December 2013, the OLED TV alliance formed by Sony Panasonic officially declared collapse: “The return of the bridge to the Sony/ Panasonic OLED business”, this news made people feel lost about the future of OLED TV.

Even more deplorable is that even though Samsung has released and listed the first OLED TV in major countries around the world, Samsung quickly gave up OLED TV and turned to support curved LCD TVs. CES2014 has not released any OLED TV products so far. In 2014, the HU9800 curved LCD TV was launched. In 2015, the first-generation quantum dot JS9800 curved LCD TV was introduced, and in 2016, the second-generation quantum dot KS9800 curved LCD TV was introduced.

In other words, after releasing and listing OLED TVs in 2013, Samsung, Sony, LG, Panasonic and other top international brands continued to stick only to LG. Unfortunately, it is impossible for LG to make the OLED TV industry bigger and stronger. LG OLED TV is very good, but the picture quality level is also lacking a little persuasive, such as Sony's top LCD TV Z9D's overall picture quality is not under the LG OLED G6P, and Sony Z9D the same size price is only half of the LG OLED G6P, This situation is still somewhat embarrassing for OLED flagship models. Fortunately, it is...

● Sony and Panasonic officially return to OLED TV industry - LG Display becomes the biggest winner

Fortunately, LG OLED TV is no longer the only choice for high-end users. Sony and Matsushita, which have been away from the OLED camp for four years, formally returned to the embrace of OLED TV. The impact on the OLED TV industry is enormous. For now, LG Display is the world's only supplier of large-size OLED TV panels. Sony and Panasonic's newly released OLED TVs use OLED panels provided by LG Display. Therefore, for LG Display, the two major international It doesn't need much to say what the top brand support means.

Panasonic OLED TV is very powerful

In fact, there are more news for LG Display to be pleased. BOE will undoubtedly begin to supply large-size OLED TV panels in 2017. However, the number of OLED TV panels that BOE has just started to provide is relatively limited. Supplying major TV brands requires a process. In addition, Sharp, which was acquired by Foxconn, is a globally important panel maker. Terry Gou's desire for OLED TV panels is rather “Sima Zhao’s heart is known”.

For LG Display, BOE and Sharp's joining the OLED camp is definitely a good thing. The side also confirms that the future prospect of OLED is still quite good. The author has no fear that OLED will embark on the old path of plasma technology. (About this, in the future we can Depth to talk about). Because LG Display can provide between 1-2 million OLED TV panels per year, it has no power to influence the dominance of LCD TVs. With other panel makers following up, it seems that OLED display technology will have a layer of insurance in the future. .

The biggest beneficiary of Sony's joining the OLED TV camp is - LG Display

Seeking truth from facts, Japanese brands have always excavated the potential of technology better than the Korean system. LG OLED TVs are unable to allow OLED TVs to smash LCD TVs in all aspects. For the time being, Panasonic will not talk about them. At least, Sony OLED TVs are very promising. Because, Sony Z9D has proven from all aspects in 2016 that the "king of quality" is not it, in other words, Sony has the ability to drain all the potential of LCD technology, I believe that Sony can better dig out OLED display technology Performance. In this regard, LG only bow their heads. Who makes your technology worse than Sony?

Sony OLED TVs are enough for top users who are really concerned about top quality to focus on OLED display technology, but the bigger winner is LG Display.

● Samsung's strength sub-technology

CES2013 exhibition powerful "OLED four giants", LG "observe the cloud to see the moonlight," Sony LCD TV will have to "destroy" OLED, Panasonic is through OLED relive the "plasma technology" short-lived brilliance, anyway, This international top "Big Three" TV brand is a unified front and officially returned to the OLED camp. However, Samsung said "not playing with you."

Samsung QLED TV "reshape high-end definition"

For 10 consecutive years, Samsung has become the king of global TV sales. There is absolutely no reason to play OLEDs in Quantum. To give a simple example, about 7 years ago, when the small-sized IPS mobile phone screen was just about to emerge, Samsung said that it "does not play with you" and resolutely developed Super AMOLED technology and commercialized it. Today, you want the best mobile phone screen, really is the Samsung Super AMOLED, this year's new iPhone will inevitably turn to the OLED camp, Samsung's "single core led" ability without doubt.

Today's situation is actually very similar. The OLED TV industry is about to start under the support of Sony. LG, BOE, Sharp, Skyworth, Konka and Changhong continue to follow the OLED TV industry. Samsung said that "quantum dots are the future of TV." Fortunately, the Samsung Quantum Dot camp has two powerful allies, TCL and Hisense, and it is not so lonely. We must know that the sales volume of these three traditional TV brands is very alarming. Therefore, quantum dot battles Can not be underestimated.

Samsung's New QLED TV Quantum Dot TV (Based on Metal Quantum Dot Display Technology)

Samsung Quantum Dots technology is the third year of development in 2017. The first-generation quantum dots show Samsung's attitude. The second-generation cadmium-free quantum dot technology proves Samsung’s R&D capabilities. The newly released QLED metal quantum dots have evolved into new ones. level. Samsung acquired QD Vision and obtained a large number of high-value quantum dot technology patents, plus quantum dots still have considerable potential to tap. Samsung's adherence to quantum dot display technology is naturally understandable.

● Written to the end: OLEDs and quantum dots are hard to beat

The current problem of OLED display technology is quite obvious. The first is a serious shortage of production capacity, and the second is that the price is too expensive. It is doomed that the development of the OLED TV industry can only be a step-by-step process, and it takes a very long time to lay out this time. In the segment, OLED also has great potential to perfect itself. The problem with quantum dot display technology lies in the fact that only Samsung has a solid R&D strength. In addition, a large number of patented technologies have been acquired by Samsung. Will Samsung's “single core lead” be successful? Whether the future belongs to OLEDs or Quantum Dots is neither dared nor conclusive.

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