LED lighting industry has completed the "qualification" will enter the "fighting" stage

In the first half of the turbulent situation, in the context of the maturing of LED technology, the obvious decline in prices, and the rapid growth of market penetration, it is more likely that the team will be disbanded, traders will leave, or they will abandon their own growth and merge through mergers and acquisitions. The news of expanding the market, the lively lighting application market is much quieter, and the dust of the lighting industry seems to be gradually falling.

If the industry development is referred to as a competition, then the current lighting industry has reached the stage of “the qualifier has ended and the race has just begun”.

Companies that have not won a qualifying tournament or have not yet had time to qualify for the competition may be the best choice to make a decision to leave in time; for companies that still want to enter the race, they can only go through other means, such as mergers and acquisitions. This is much more reliable than building a team on its own and investing money into the market. The companies that win the qualifiers should not be complacent. The more the game is, the more advanced the game will be, the more intense the game will be. There is a possibility of being eliminated!

Enterprises that have been eliminated in the "qualifiers" have a variety of problems. Some companies have problems with the capital chain, some companies disband the team, morale collapses, and even more have chosen to give up completely. In the final analysis, it is the enterprise's judgment on the industry is not enough, the rhythm is not enough: or it is a great joy, expecting to complete its work, enter the money-burning mode, and it is difficult to continue in the later stage; or too cautious, partiality, a waste of market development.

The qualifier is a process of familiarity with the game, familiar with the rules, and familiar with the opponent. It requires a lot of manpower, material resources and strategic support, and the boss's determination and personal participation are essential. Of course, companies also need to have a good understanding of the characteristics of the lighting industry, especially product diversity and channel diversity, to set a clear example for the company, and to guide the right direction; at the same time, the company must have a strong management responsible for implementation. The experienced core team makes timely actions.

From the current point of view, in the new round of LED competition, the two types of enterprises have advantages: one is to make the cost-effectiveness of the circulation products to the extreme, and to put it straight to say that the cost and price are controlled to extremely low enterprises. It is more in line with China's price-sensitive characteristics, especially in the second and third-tier markets; the other is the solution-oriented enterprise, which is in line with the characteristics of LED product integration and lighting.

Of course, this is an era when consumers are more concerned about "excellent quality". There is no guarantee of quality. What about competitiveness? As for other aspects, the funds are also a trump card, and a smooth capital chain and the strength of LED technology are equally important.

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