Youku Potato Group officially changed its name to Hey Group to start VR production

Gu Yongyi called the era of channel-centricity the "Hole era." In the Hele era, user loyalty, length of visits, and ARPU (average revenue per user) are more important. Together with UV and PV, they will be measured together. Ecological value indicator." At the same time, the generation of the Hele era is based on the overall mobilization of the industry, that is, the industry is tilted toward the mobile terminal.

One further stressed that in the future, the video industry will move from multi-screen to full-screen and ultimately to non-screen. For the era of non-screen, Uni-Tec will also start the production of VR (virtual reality) content.

The opportunity brought by the Hele era is in the eyes of Gu Yongzheng's change of the monetization model. “The content of the net content has led to the steady growth of content marketing revenue. At present, the revenue of content marketing has passed 100 million yuan, and the user’s business income has also achieved five consecutive quarters. 50% increase."

According to one aspect, on the one hand, youku.com and Tudou.com have already generated 10 self-defeated billions and over 50 self-estates with ridiculed comics and Luoji thinking. In one announcement, Uniland outperformed other platforms in terms of user quality, flow quality, and liquidity.

In addition, the United Group will also invest 10 billion resources to create three major plans, namely the "newcomer plan" - to generate 100,000 self-channels with thousands of fans; "ten thousand plan" - to generate 10,000 months into the Million's own channel; "Peak Plan" - Produces hundreds of self-channels with an estimated value of over 100 million.

On the other hand, Unicom also announced that it has reached strategic cooperation with Ctrip, and Ctrip has become a new member of the "Partnership" of the company. In terms of specific cooperation, Harmony will integrate the attraction video into the tourism strategy, and will also use Youku's video e-commerce to “look and buy” to directly integrate the purchase information of preferential tourist routes and route envelopes into the video. The user can complete the ticket. The purchase of the hotel.

According to reports, the "Co-Plan" is a cooperation program with content, hardware, games, operators, etc. It currently has hundreds of companies including Sina Weibo, today's headlines, UCWeb, Lenovo, Huawei, Xiaomi, and Samsung. .