The recent broadcasting and TV industry seems to be fainting, it is like playing chicken blood, a variety of new words came out, radio and television, TV +, video +, it just looks beautiful, the industry does not have a consensus on the development, only the second husband monk Feeling puzzled, whoever puts forward a new word will catch up with it. It seems that no one knows what direction radio and television should go and choose what path to take.
Take the recent comparison of home gateways, the following is the derivation logic of the home gateway: the head of the General Administration of Administration put forward the wisdom of broadcasting - think of smart home - home gateway. Doing home gateways and leaders are the closest to the wisdom of broadcasting and television, and they seem to be able to relate to the Internet a bit, reflecting the call and meaning of leadership literally.
Other actions are basically the same logic.
From Wisdom Radio and TV, to the latest Radio & TV +, TV +, Video +, and the origin are all from the Internet. The core of the Internet is that under the background of the Internet era, the use of the Internet as a new tool to promote the secondary development of traditional industries, resulting in a new form of business, the formation of a new market. As you know, what areas the Internet has entered, and what areas have revolutionized, such as: e-commerce, Internet, financial, OTT... At the same time, you also need to know that we are in the era of this Internet revolution, the Internet is the most Great inventions and tools, the Internet and other industries are completely incomparable. Internet can be Internet + you, but you can't + other industries.
Therefore, when it comes back to radio and television, the so-called smart radio and television, radio and television, TV+, and video + have to do is radio and television + the Internet. The broadcasting and TV industry can basically be divided into three parts: content, pipelines, and terminals. These three parts have a clear division of labor in the traditional system: television stations are responsible for producing content, operators are responsible for operating pipelines and terminals, and disseminate content to users. When the Internet is still in the ascendant, everyone lives up to their duties.
However, the elephants of the Internet broke into the Porcelain Store of Radio and Television, and the contents of the TV stations were no longer the patents. The major video sites took over the banner of the TV station. However, because of their origins, they were repeatedly suppressed by the management department. Secondly, the OTT overhauled the pipeline. As long as there is broadband access, content can be transmitted. The existing HFC pipeline of the cable network is also in full swing, and the demand for more and more transmission bandwidth is stretched.
Once again, terminal, broadcasting and television have always insisted that their position is the living room, is television, but in the Internet era, the terminal is the screen, the screen can be viewed content is the terminal, radio and television if you still can occupy the living room, occupy the TV, occupy the large screen large resolution If the rate is a victory, it will be very bad to die. Radio and television broadcasts are widely used and cannot be watched by the majority of people. That is not radio and television.
Therefore, Radio & TV + requires the whole industry of the broadcasting industry to embrace the Internet era. First, content production is internetized. Hunan and Zhejiang have online content, but it is far from enough. How to rationalize the relationship between TV stations and video websites and establish what kind of market competition The business model of cooperation and win-win needs an extremely complex top-level design, but when it comes to top-level design, it involves too many management ministries, too many game interests among ministries, too many restrictions, and it is even more difficult.
Second, with the internetization of pipelines, it is even more difficult and complicated to comprehend them until they know where to start. The fundamentalism of radio and television is one-way coverage. In fact, genetically, it is contrary to the Internet's peer-to-peer connection and interactive dialogue. In recent years, Radio and TV have gradually realized the independent consciousness of the individual propagating, and only then slowly carried out a two-way transformation. However, even after more than a decade of network transformation, the entire network has not yet completed bidirectionalization. Therefore, the existing broadcasting and TV channels must be internetized. Basically, they can be interpreted in a narrow sense as triple play. That is, the broadcast and internet access services on radio and television networks can carry nontraditional broadcasting services. Of course, triple play is a big topic, and it is divided into big three nets and small three nets. It is a great and complicated system for all these to be internetized.
No matter from the broad Internet era to the narrow-minded broadband service charges, the value of the Internet is too great, far greater than the value of existing broadcast television. Therefore, the triple play of radio and television is destined to be a thorny road. In addition to the legacy of the fourth-level operations, operators around the country have taken a break from each other. The nationwide radio and television system lacks a unified market body all the year round, and the triple play does not know who will do it. It was not until the establishment of the State Grid Corporation last year that this matter saw a turn for the better. It can also be said that the historic mission of the State Grid Corporation was to complete the triple play of the radio and television network, that is, the Internet of the radio and television network. The road ahead is difficult, and the State Grid has a long way to go.
To say that the current Internetization of terminals, from the 181 document, to the recent audio-visual program control measures, this point is no doubt that radio and television in the spirit of the Internet. Of course, there are too many interests and ideologies involved in this, and there is not much comment. However, as the entire terminal of the broadcasting industry, the Internet is undoubtedly a reversal of history. This is the vision for the future of radio and television - any time, anywhere with any device can freely see any ideal of content, is going further and further away.
Lala Zacha shoved a bunch. What I want to say most is: No matter whether you admit it or not, the vigorous Internet era has come. The word to borrow Sun Cannon is the world trend, the mighty, smooth, and converse. The dead. It is hoped that the broadcasting and TV industry will be able to adapt to the historical trend of the Internet era, and will not be a sinner in the era of arm-wringing.
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