Venkat Mattela, President and CEO of Redpine Signals
Among the companies that develop ICs for wireless LANs in the United States, one company has attracted much attention for actively expanding its products. This is Redpine Signals, a venture company based in Silicon Valley, California.
The company has provided wireless chips and transceiver modules for sensor networks, etc. In the future, it will challenge the market monopolized by well-known companies such as Broadcom and Qualcomm Atheros by first providing transceiver ICs that support the new generation of wireless LAN standards "IEEE802.11ac" . This site interviewed Venkat Mattela, the company's president and chief executive officer, about the actions Redpine Signals will take in the wireless LAN market.
——Have your company really developed an IC for wireless LAN that complies with the IEEE802.11ac standard?
Mattela: The 11ac chip has been developed. It is negotiating with a well-known enterprise in the mobile field about the authorization to provide circuit technology. We have authorized Infineon Germany to provide circuit technology that supports IEEE802.11n , and this time the same.
——Many semiconductor manufacturers are now developing ICs for wireless LAN that support the 11ac standard. What do you think is your company's advantage?
Mattela: We are independently developing most of the element technologies. For example, we are designing wireless LAN baseband circuits, RF transceiver circuits, and power amplifiers. In addition, the CPU core does not use ARM , MIPS, etc., but uses a core of independent technology. Having these independent technologies is our advantage.
We are not only developing ICs. We also provide transceiver modules for wireless LAN including peripheral circuits. In addition, it can also provide evaluation kits and reference designs including evaluation software, middleware and host MCUs . Therefore, we have signed cooperation agreements with MCU manufacturers such as Renesas Electronics and Cypress Semiconductor. 95% of our 115 employees are engineers. Most of them are Indians. These excellent engineers are working hard to expand software and hardware ahead of other companies' products. In addition, our goal is to achieve an IPO (public offering of shares) in 2013.
——Which markets will wireless transceiver ICs and modules target?
Mattela: Smart grids and sensor networks in the industrial sector are very slow-developing markets and do not require cutting-edge technology. However, the supply volume is very large, so we are very concerned about this market. By 2020, the supply of components may reach more than one billion, which is very exciting. These markets now have smaller orders for each IC and module manufacturer than smart phones, but the price is high. We intend to earn funds through this market and use it as development funds, as well as research and development in the consumer electronics field such as smart phones and portable products. In short, our main battlefield is still the mobile and computer markets.
——Does your company target the sensor network market that GainSpan is engaged in?
Mattela: We are not specifically targeting the field of sensor networks. In this sense, we are different from companies like GainSpan. We will eventually compete with Broadcom and Qualcomm Atheros on the same stage. Looking back, there were more than 90 venture companies developing wireless LANs in 2000. Among them are companies such as Atheros. And now it has dropped to about 7 companies. We are one survived that business. We already have more than 400 customers. Compared with well-known enterprises such as Broadcom, many customers are our advantage. I think in 2017, in the wireless LAN market, we can be among the top 5 in the world.
——Broadcom and Qualcomm Atheros are very powerful opponents. How will your company challenge?
Mattela: I know very well that Broadcom and Qualcomm Atheros are not easy opponents. We are not alone. Instead, fight with partner companies. For example, the above mentioned Renesas Electronics America and Cypress semiconductors is expected to become our partners. These companies need independent wireless LAN chip manufacturers to attract the adoption of Apple Inc. to expand the MCU market. At this time, we can become a good partner.
-Both Broadcom and Qualcomm Atheros are developing IEEE802.11ad standard ICs that use millimeter waves. Is your company ready to develop 11ad chips?
Mattela: Just before the interview, our company just held a meeting about 11ad. We are considering developing chips that integrate 11n and 11ad. The point is that it makes no sense to develop 11ad alone. Only combining 11n with 11a / b / g and other functions is valuable. 11ad uses millimeter waves, so it can only be used at close range. 11ac can also be used alone , but not 11ad. It is difficult for manufacturers to win with single-function chips for millimeter wave communication. Such as the American SiBEAM company. If you start millimeter-wave communication, you need an integrated solution.
——In addition to 11ac and 11ad, what functions are your company developing chips with?
Mattela: Now we are working on a wireless LAN integrated chip to be delivered in 2012. This chip not only integrates 11a / b / g / n, but also integrates Bluetooth, GPS, FM transceiver and NFC functions. In 2012, we will also supply chips with ZigBee added.
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