Thinking or dead? Tablet PC Development Model Interpretation

Tablet market is taking the PC low profit road

"The surrounding neighbors are not playing dual-core or quad-core. If you take a single-core tablet, you are embarrassed to say hello to others." The movie's big-time person is trapped in a tablet circle. The mockery seems to be mixed with long-term problems. The crux of the IT market. In the past decade or so, the “three big parts” of PC hardware configuration has always been the focus of attention. After more than 10 years, will this situation be changed by the industry? The development of the traditional PC market for so many years, the core element is still a word - "fast", tablet PCs in accordance with the development model of the PC, is the idea or the dead?

Processors range from single-core to dual-core, with memory ranging from 512MB to 1GB... People can easily list the overlap between tablet PCs and traditional PCs. In fact, desktops and mobile devices, including smartphones, are pursuing performance. The pace is the fastest among all moves, because backwards will beat, and both upstream and terminal manufacturers think so.

Splitting computing parts costs was Apple’s biggest headache

Detached from the physical keyboard and mouse, using touch and voice operations to rebuild people's understanding of cold products, the tablet itself is a product of innovation. In the past few years of development, the pace of innovation did not seem to be as fast as people had imagined. The market was selling more than it was bought. Exhibitions, products were more creative than releases, and disappointment was more than expected.

Although the potential market can be rapidly expanded, it has a negative impact on the development of the industry. The price war is a double-edged sword. In the past, we said that the profits of the traditional PC market are getting lower and lower. After two years, when the price of a meal can buy a tablet, who has a lower profit? To fight prices, tablet PCs are taking the old road, and innovation is slowly being stifled. Once the user loses interest in inferior goods, the manufacturer thinks that the market has lost its vitality and the thinking has become a dead end.

Accumulation is far greater than pioneering who wants to be chronic

The problem is that people think that the market is in the stage of making quick money, and who wants to be a chronic child.

Since 2011, the market has entered a white-hot stage. Product competition has become unprecedented. Everybody cares more about whether Android 4.0 or Android 4.0.1 is pre-installed. The preemptive and leading ideas fill the market. However, the application experience is not the same. The higher the version, the better. Compared to system upgrades, optimization requires deeper research and development capabilities. On the other hand, the end of the product ushered in explosive growth, many brands have "accumulated" as many as dozens of products in a year, and the R&D cycle is rather worrying. In fact, many people cannot distinguish the nature of these products. difference.

Slow down, do you also have the same competitiveness?

Whether it is to buy electronic products, buy a car, buy a watch, as consumers will ask: "What about after-sales service?" In this regard, Apple's after-sales program is worth paying attention to, in addition to the most basic one-year warranty service, users can also purchase AppleCare Protection Plan additional after-sales service, enjoy longer service hours and repair or replacement services provided by Apple authorized technicians . At present, this piece of business has not developed in the tablet computer product line. Many first-line products do not have related services, let alone small and medium-sized brands. The "soft" power of OEM tough guys can not be ignored, it takes a lot of thought and capital, of course, the market behind the service is also very large.

After-sales also reflect competitiveness, the market behind the service is also very large

Not long ago, at the IFA exhibition in Berlin, Germany, some brands exhibited innovative small home appliances. In fact, in the field of household necessities such as home appliances, market competition is more intense than IT. Microwave ovens have been around for more than 60 years, and coffee machines have more than a hundred years of history. In recent years, capsule-type coffee machines have changed the way people directly grind beans and brewing coffee, and they use very innovative coffee capsules. The brew is completed by the button, which greatly simplifies the operation. It can be seen that traditional household appliances are constantly playing with small innovations, intelligent and smart understanding of the owner's mind, worthy of young, homogenized tablet PCs and PC makers for reference.

The hundred-year-old small appliances are still insisting on innovation, and the ideas are worth learning

A pen needs hundreds of days from design and development to completion. The company has 300 developers for tablet system software. Recently, an OEM that specializes in business handwriting tablet disclosed in an interview and found its way. The core technology is better than simple. The terminal has more long-term value. A forum netizen said that if the product update speed is too fast or fight price war, it may indirectly hurt the old users, instead of chasing new ones, it is better to first do a good job of existing products, homogenized new products and can not stimulate consumption, but instead Will make the market feel tired.

Pad and Traditional PC Fusion Chinese Handwriting

Built-in projection business tool folding dual screen portable

What are the innovative ideas for tablet computers? Regardless of configuration upgrades, from the perspective of applications, there is ample room for development for different groups of people, different regions, and different levels of consumption. Tablet PC can not do luxury? Someone has already done it. Rely on content to sell hardware. Personalized customization, there are also more mature cases.

No one knows Chinese characters better than us, and the tablet written in Chinese is also rapidly developing. Now, products that can be projected and displayed on dual screens have already come out. Perhaps for the fast-paced market, these chronic children will lose some opportunities, but they often win a good reputation. Why can Apple slow down the pace of innovation to once a year, because the birth of new products will be able to maintain a year of vitality, and ask, do you have a few?

I leaned over to jump higher. Many times, chronic children tend to go further.

Written at the end :

For three years, tablet computers have grown from scratch and the market has been developing at an amazing rate. At the same time, some people think that tablet PCs will gradually die out of the old path of the Internet. As a new category, homogeneity is a flawed injury that will force the market to lose its vitality. From the perspective of industrial development, when people gradually lose interest in tablet computers, the only thing that can stimulate the market seems to be innovation, not current price and upgrade wars.

Back to our initial topic, the development of tablet PCs is not a PC idea. As a young product line that is only three years old, chaos is an inevitable phenomenon in the initial stage of the market. In this stage, PC ideas may occupy a dominant position because most of them have no strength. Or, if you don't want to be a big brand, it's the only thing you can do to configure price.

Apple CEO Tim Cook once expressed his concern: "PC thinking will destroy the tablet PC experience." Compared to Google Android, the soon-to-be-later Microsoft Win8 platform will test the traditional PC manufacturers' understanding of tablet development. Win8 will be an open new battlefield. After Android, it is time to expand its thinking. To be sure, long-term planners will not choose to take the old road of PC.