HTC seized the VR market in 2018, and Sony came to the fore

In 2018, the high-end VR market experienced a significant revival. Companies like HTC and Sony were actively competing to capture a larger share of the mobile VR space. Despite the challenges, VR technology was not fading away—it was simply evolving. With time, it was expected to become a mainstream in future tech development. After the release of the HTC Vive, the first VR headset from HTC, the company quickly became a leader in the PC-based VR market. After nearly two years on the market, rumors began circulating about an upcoming 4K OLED version. In 2018, HTC made a strong move by launching a new 4K Vive model, alongside price reductions for existing models and the Vive Wave all-in-one device. These strategies were expected to boost HTC’s VR shipments significantly. ![HTC seized the VR market in 2018, and Sony came to the fore](http://i.bosscdn.com/blog/27/55/81/0-1G121120616344.png) VR technology was being adopted by major players such as HTC, Oculus, and Samsung. While 2016 marked the beginning of VR's rise, 2017 saw increased maturity through better accessories and applications. The ecosystem grew more robust, leading to renewed investment in VR during the second quarter of 2018. Several 3A VR games and the first VR movie were also released, fueling expectations for a new wave of VR adoption. High-end VR headsets primarily used OLED panels with 2K resolution. HTC Vive and Oculus Rift offered 456 ppi, while Sony’s PSVR had 386 ppi. Although these pixel densities were impressive, there were still issues with latency that affected immersion and realism. Samsung introduced a 5.5-inch 4K OLED screen with a resolution of 3,840x2,160, offering 806 ppi. Industry insiders noted that Samsung was the fastest to develop this panel in 2018, with mass production planned and mainland manufacturers expected to follow. Sharp was also rumored to begin producing 5.5-inch 800+ ppi panels in the same year. With 4K VR OLEDs becoming available, HTC was expected to launch a new 4K VR headset in 2018. HTC also launched the Vive Wave, its first all-in-one product aimed at the mobile VR market. This move, combined with the 4K Vive’s release, could lead to lower prices for the original Vive model, making the product lineup more comprehensive and boosting overall VR shipments. According to third-quarter 2017 data, the HTC Vive accounted for around 82% of PC VR headset sales, far outpacing competitors like Oculus and others. It also performed well in the U.S. market. In 2018, HTC aimed to expand its presence in both China and the U.S. through new product launches. Sony was also making waves, with its second-generation PSVR supporting 4K TVs. As 4K OLED panels became available, the next-gen PSVR was expected to feature similar displays. Microsoft’s Xbox Scorpio, which supported 4K and VR, further signaled the industry’s shift toward higher-resolution experiences. Other companies, including Oculus, were likely to join the race. Industry experts believed that the digital revolution was entering a new phase. The first wave was driven by PCs, followed by smartphones and mobile networks. Now, with AR and VR technologies, the third wave was emerging, centered around immersive computing and big data. These technologies would reshape human-computer interaction, incorporating features like gesture recognition and eye tracking. Combined with 5G, they were expected to transform mobile hardware ecosystems and consumer behavior over time.

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