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The first four months of 2016 may have known the most difficult time for beans.
Since the beginning of this year, due to negative news about domestic swindling, unsatisfactory battery technology, and failure to introduce subsidy regulations, Zhidou has decided to suspend production from January to April. This led to zero sales in the first four months of this year. In addition, some dealers of Zhidou were reduced from 430 to 210 because they had no cars to sell and moved to other brands.
Zhi Wen, president of Zhidou, said to us: “We are a new brand, and the viscosity of the new distributor is not high enough. Suddenly the production was stopped. The dealer did not sell the car and they would look for other brands.†The time came when everyone thought that Chizu was the first one to cheat."
The good news is that Zhidou’s factory in Lanzhou has resumed production in May this year. “The Ministry of Industry and Information Technology has come to the factory for acceptance and acceptance.†The number of dealers rose from 210 to 360. Bao Wenguang described the first half as "having passed the test of life and death."
Zhidou Motors is a brand of electric vehicles jointly developed by Xinyang Group and Geely Automobile, which is mainly engaged in electric drive technology. It was established in January 2015. Zhidou used the latter's production, R&D, technology and market platforms to produce Zhidou D1 and D2 series miniature electric vehicles.
A year and a half after cooperating with Geely, on June 22 of this year, Geely Automobile announced that Geely Holding Group has signed an agreement with an independent third-party investor to start selling its stake in Zhidou Auto. This move was interpreted by the outside world as "Geely don't know beans."
Bao Wenguang told us that this is just an internal equity change. At present, it is known that Geely uses Geely's production qualifications. Geely only reduces the stake in Chi-bean, so that Chi-bean becomes the largest shareholder and Chih-beans have the opportunity to independently declare qualifications. With regard to the change in shareholding, Bao Wenguang revealed that before the end of this year, the change in equity ownership of known beans will be settled, and production qualification can be applied early next year.
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On September 12, Zhidou D2S was formally listed. The mileage of the new vehicle was 180 kilometers, and the subsidy price was 56.80 yuan. Bao Wenguang expects monthly sales of Chih-bean D2S to reach 5,000 units above D2. In addition, Zhidou will also launch D3 in 2017 and D4 in 2018, while the Zhidou Four-seat Z Series model is already under development.
For the mini electric car, Bao Wenguang once said in an interview with the media that "Stick pots and iron sellers" did not hesitate to do this market. This is because the best way to develop new energy vehicles today is to go downsizing. Bao Wenguang believes that micro-electric vehicles are the second car best suited to Chinese families. "To do incremental markets and not to make stock markets is to know the market position of the beans."
How big is the market for micro/low-speed electric vehicles?
According to statistics from the National Passenger Vehicles Association, in 2015, Geely Knowle sold a total of 25,300 pure electric vehicles, becoming the highest domestic sales of pure electric passenger cars in 2015, and also helping Geely to achieve 2015 Vehicle sales increased by 32% year-on-year.
Last year, this kind of "relatively low-end electric car" led the country's pure electric vehicle market. It is understood that at present, Beiqi, Dongfeng, SAIC, Chery and other domestic automakers will have a three-door, two-seat mini electric vehicle on schedule. In addition, the new automobile manufacturers that have entered this field are Car and Home, Kaiyun Automobile.
Some industry insiders believe that although the micro-electric vehicles have shortcomings in terms of cruising range, safety, and comfort, the uncertainty in the policy of subsidy retreat has also cast a shadow on the future of micro-electric vehicles. However, the role of scooter in mini electric vehicles has a large market space. Currently, market demand has not been well guided by policies.
Taking Shandong Province, which accounts for half of the low-speed electric vehicle market in China, as an example, the low-speed electric vehicle fleet in the province maintained high-speed growth for four consecutive years from 2012 to 2015, with year-on-year increases of 196.4%, 45.8%, 54.4%, and 85.6%, respectively. In 2015, the output of low-speed electric vehicles in the province was as high as 347,000, which was far higher than the output of 412,800 pure-electric passenger cars in the same period.
Bohai Securities pointed out that it is conservatively estimated that the low-speed electric vehicle market will have a capacity of over 10 million units and the market size will exceed RMB 200 billion. In 2015, the number of low-speed electric vehicles in the country was only around 700,000 units, and the market has a huge potential space.
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