In recent years, China's LED display industry has grown rapidly. The strength of domestic LED display companies has been significantly enhanced, and their horizons have become more open. More companies have begun to look to the international market and participate in the global market competition.
From the perspective of the global LED display market, China is the largest market in a single country, accounting for 25%-30% of the global market. As the domestic market becomes saturated, Chinese LED display companies must “go out†and embrace the global market in order to find new growth opportunities for enterprises.
Abbyson
In 2015, Ai Biesen continued to increase the development of the international market, and established five new companies, such as Ai Biesen Middle East, Ai Bison Japan, Abbyson Mexico, Abisen Russia, and Abisen Brazil. Overseas subsidiaries have strengthened and enhanced overseas localization operations and services. At present, Abisen's overseas subsidiaries have reached eight, and the global architecture has begun to take shape, and the international sales advantage is more obvious. The financial report shows that in 2015, the company's export revenue was 823,703,200 yuan, accounting for 81.42% of the company's total operating income.
Liard
Liard's 2015 annual report pointed out: "After the company acquired the Nasdaq-listed company Pingda System Company at the end of 2015, and with the original marketing service system of Liard, the group established a large-scale international operation management team. And the management system has laid a solid foundation for Liard's domestic and international business balance and long-term sustainable development. It is expected that the international and domestic revenues will be gratified in 2016, and the international audio-visual field will deeply retain Lia. The brand of Germany."
In 2015, Liard’s financial report showed that the company’s overseas business accounted for 24.53%. It is estimated that since 2016, overseas business accounted for approximately 50%.
Zhou Ming
In 2015, Zhouming Technology achieved a contrarian growth. Since 2013, the company has identified relevant strategies for focusing on expanding overseas markets. In 2015, the export volume of LED display products of Shenzhen Zhouming, Redio and Lanpu Technology has achieved good results both in quantity and growth rate. In 2015, the company showed that the overseas sales revenue of its products was 831,102,400 yuan, an increase of 66.31% over the same period of the previous year, accounting for 64.08% of the company's total revenue.
Qi Puguang
In 2015, the company's LED display products overseas sales revenue of 102.32 million yuan, accounting for 48.08% of the company's total revenue.
In terms of export markets, once important export markets in North America and Europe have become saturated, and market access has increased, so more companies have set their sights on emerging markets such as Russia, Southeast Asia, Africa, Latin America, etc. It turns out that these The development potential of emerging regions or national markets is huge.
While exploring the international market and developing global trade, we must also face the risks. LED display export enterprises should enhance their awareness of intellectual property protection, enhance their awareness of non-tariff trade barriers – anti-dumping, countervailing, and technical barriers to trade, and master the necessary means to prevent and protect industrial development.
It can be foreseen that the Chinese LED display companies are accelerating to go out and the historical trend of opening up overseas markets is unstoppable. We also hope that these enterprises that go out can serve as the messenger of the advanced manufacturing technology of China's LED display, and let more people around the world know, understand and use the LED display made in China. What we hope more is to use the platform of external output LED display products to enhance our exchanges, communication and cooperation with foreign countries in the economic, trade and cultural fields, and promote the development of global trade while promoting the common prosperity of mankind.
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