On November 14, Hisense Electric Co., Ltd., a subsidiary of the Hisense Group, and Toshiba Corporation announced that 95% of the shares in Toshiba Image Solutions have officially been transferred to Hisense. This acquisition is seen as a key step in Hisense's global expansion strategy. However, on the first trading day following the announcement, Hisense Electric's stock opened slightly higher but quickly fluctuated and fell. After a brief recovery in the afternoon, it ended the day down by 0.45%, closing at 15.63 yuan.
Some analysts argue that the purchase price of 799 million yuan seems reasonable at first glance, but they believe the assets acquired from Toshiba—particularly the TV division—are more of a "financial burden." The company has accumulated nearly 900 million yuan in net debt, and annual losses are estimated to be in the billions. Given that Hisense Electric has experienced three consecutive months of declining net profits, this acquisition could potentially drag the company into significant financial trouble.
That said, some believe that expanding globally is more crucial than short-term gains. Whether the move is wise or not will ultimately be decided by time and market performance.
Moving on to another major topic in the home appliance industry: during this year’s Double 11 shopping festival, both Alibaba and JD.com reported impressive figures. Alibaba claimed a turnover of 168.2 billion yuan, while JD.com locked in 127 billion yuan in orders. JD.com made headlines with its early release of “Zhanbao†data, which caused some controversy. Alibaba’s Wang Shuai criticized JD for using data from the entire 11-day period, while JD’s CMO Xu Lei responded by pointing out that pre-sales started over 20 days in advance.
As consumers, rather than debating who is right, we should focus on understanding the numbers. With complex discount rules this year, many shoppers found themselves confused and overwhelmed.
In the absence of major news in the music industry, the appliance sector felt a bit empty—until LeTV made a sudden appearance. LeTV revealed that its major shareholder, Sunac China, has instructed its branches to prioritize LeTV when deploying new TVs. Sun Hongbin, the founder of the new LeTV, has emphasized a shift in strategy, focusing on the big-screen ecosystem and moving away from broad-scale expansion toward deeper specialization.
Insiders suggest that as Sunac China's sales grow, its purchases of LeTV products will also increase, which could help revive LeTV's performance. Whether this marks a turning point remains to be seen, but it's the first step in the new LeTV's journey.
Although LeTV is focusing on the big-screen ecosystem, the future of the TV industry is likely to be dominated by OLED technology. According to LG Display, the production of OLED panels is expected to exceed 6.5 million units by 2021, making up 50% of the company’s total panel output. This highlights the growing trend of OLED in the display market.
OLED TVs are already capturing consumer attention with innovative designs, such as ultra-thin wallpaper-style models just 3.9mm thick, double-sided displays that allow viewing from both sides, and even TVs that can produce sound directly through the screen. Who wouldn’t want one?
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