E-commerce PK fakes in the end go from here?

Recently, related media broke the issue of the counterfeit price of Cheung Peng Hengye, a supplier of eCommerce platforms such as Jumei and Jingdong. Once again, the issue of e-commerce fakes was put before the public; although JD.com and Jumei The measures to seal stores and penalties, and provide consumers with return services, but e-commerce fakes and parallel goods have also entered the eyes of consumers.

The problem of counterfeit goods is widespread in Chinese society. Fundamentally speaking, the unsound system and social environment is an important reason. However, for enterprises, it is the last way to avoid the problem of counterfeit goods without fundamentally changing the social background. barrier. E-commerce creates a model of transactions that take place before consumers and physical contact. The unlimited expansion of products increases the ability of consumers to identify fake products.

E-commerce platform "counterfeit goods" issues, focusing on two aspects, first, can not get the channel authorized products, the product itself "true and false" can not be determined, because the manufacturers did not give the company authorized, from the legal point of view will be "fake", For example, CASIO has sued Dangdang and JD.com and other e-commerce companies in this way. On the other hand, it is an open platform. The open platform accepts merchants. The review of suppliers is mainly samples and qualifications. There is little information available, and problems arise. Basically all are after-sales services; in addition, the e-commerce platform's auditing system is not perfect and information is not comprehensive, resulting in a greater degree of control over suppliers than in substance. What is more, it is a means of evading legal risks. This is actually irresponsible to consumers. which performed.

In addition, some e-commerce platforms are suspected of “flooding” deliberately, especially for certain products that cannot be authorized, such as luxury goods, in order to enrich the product system, win consumers’ eyeballs and short-term sales interests, and relax supply. The review of the business led to the proliferation of fakes and parallel imports.

Under the dual mode of self-operation plus platform, any type of business cannot completely avoid the problem of counterfeit goods, but the current system weakens the responsibilities of the e-commerce platform. Even if it is a platform, the responsibility of e-commerce companies is not merely to provide product display. Enterprises must also be responsible for the quality of the products they sell. After quality problems arise, they should first be responsible for the e-commerce platform. The e-commerce platform must be In accordance with the relevant rules, consumers are provided with relevant compensation responsibilities. The e-commerce platform can go back to the supplier in accordance with the rules of the contract. At the same time, the supervision department must also impose double penalties on the e-commerce platform and the enterprise through consumer compensation and The regulatory penalties form a binding force on the e-commerce platform, prompting the e-commerce platform to review the suppliers more strictly and truly put users first, which can also reduce the probability of the e-commerce platform intentionally “flooding”.

In the absence of social mechanisms, it is unrealistic for the e-commerce platform to completely avoid counterfeit goods. However, as the parties to the transaction, the first thing to do is to take up their own responsibilities. The e-commerce platform has an unshirkable responsibility in this process. .