On November 14, the 2017 BOE Global Innovation Partners (IPC) Conference kicked off in Jiangcheng, Wuhan. “Let art enter the public - BOE painting night†became one of the highlights of the current IPC conference. . Yao Xiangjun, Senior Vice President, Co-Chief Operating Officer and Chief Executive Officer of the Intelligent Systems Group, Xiao Junfeng, COO of the BOE Technology Group and Xiao Junfeng, Chief Operating Officer of the Smart Retail Group, and Lu Jigang, General Manager of the Digital Arts Division, jointly announced “BOE Screen Ecology†, China’s contemporary leader in the field of ultra-realistic oil painting Leng Jun, a professor from the Central Academy of Fine Arts, and other prominent figures from the art world, as well as representatives of strategic partners from across the country attended the grand ceremony of the art collision technology as a distinguished guest. night. Picture: Welcome Speech by Yao Jiejun, Co-Chief Operating Officer of BOE Technology Group and CEO of Smart Systems Group Art collision technology, painting screen night reproduction art classic painting screen night scene set up digital art museum, home painting exhibition area and other product experience areas, in each experience area hangs exquisite works of art like BOE painting screen, in the wooden structure of the skeleton In the picture frame, the paintings from the Metropolitan Museum of Art, the Russian Winter Palace, the Dutch National Museum, the Central Academy of Fine Arts, and the National Art Museum of China are displayed. Whether it is the heavy oil painting or the flowing of ink, under the protection of the BOE painting's lossless gamma technology, the color and texture of the original authentic product are restored to the greatest degree. Lu Jigang, general manager of the digital arts division of BOE’s smart system business group, said: “Digital reproduction is the most effective art appreciation and display method, and BOE screen is a digital arts internet of things that can pass smart hardware, cloud platform, art content and other dimensions. Create solutions for art appreciation and display under contemporary technology.†Figure: Fascinating screen display area At present, the public has limited access to fine arts. Due to the rare nature of the art, the public wants to see a spectacular art exhibition, especially world-class classic works of art, which often cannot be met. The vitality of art lies in sharing. In the era of increasingly advanced technology and the Internet of Things, how to use technology to allow more people to have access to quality art is a subject that artists and businesses have jointly explored. Chinese contemporary surrealist oil painting master Leng Jun said at the meeting: “The BOE painting screen is the carrier of digital art display. Although it is an electronic product, in terms of color and perception, the similarity to the artwork itself is extremely high and it can fully satisfy the public. The need for appreciation may be one of the best solutions to this topic." Zhao Li, who is a professor at the Central Academy of Fine Arts, has put his eyes on more outstanding young artists. He said that many outstanding young artists appear every year, but in the case of complex market information and a single outlet for artistic output Most of them are unable to obtain the ideal income and opportunities, and struggle to maintain their own artistic life. BOE's screen ecology provides artists with a platform to showcase their products. Through this platform, more excellent new works of art can be made known to the public. For the masses and young artists, this is a win-win thing. Picture: Leaders of BOE related to Leng Jun, Zhao Li and other famous artists talk about “how science and technology bring art into life†The product blends ecologically. The BOE painting opens a new era of digital art BOE painting behind the high degree of restoration of art paintings, relying on the powerful technical strength and research and development capabilities accumulated by BOE Group for many years. Whether it is close to the display optimization of paper, or lossless gamma technology that restores the true contrast and color, or smart light technology that adjusts the backlight to bring comfortable viewing experience, it requires a lot of accumulation and experience to make Each stroke of the painting in the BOE painting is so complete that it can completely replace the conventional high-end art works as decoration, so that the contents of the show are more realistic. With the innovative design concept, strong technical support and good user experience, BOE Painting won the Gold Award for Display Technology Innovation at the 2017 International Consumer Electronics Show (IFA) in Berlin. The 2017 China Electronic Information Fair (CITE) innovative products and The Application Award, 2016-2017 shows a series of awards such as the Product Innovation Application Award. In this year's "Chinese Artisan" synchronous exhibition and the Qatar princess "silk beauty" in the synchronized exhibition, BOE painting screen presents high quality, making it the world's first digital art system solutions. Of course, BOE painting is not only an excellent display terminal. Behind the product, BOE has established a complete digital art display and appreciation platform. Through cooperation with museums and artists, it obtains a library of high-quality content and constantly updates it. , collectors and uploaders build screen ecology on four dimensions, from the acquisition of art to appreciation, then to the collection, and even spread such an ecological closed-loop. Let art enter the public and walk into life. At the same time, it provides artists with a platform to display their works and gain attention. After the first batch of the platform's first line of 6000+ pieces of work, it has been highly acclaimed. Up to now, there have been more than one million works of art on the exclusive APP of BOE Painting, including the world famous masterpieces, Chinese painting classics, and youth art. The emergence of BOE's screen ecology has firmly captured the current pattern of digital communication and the trend of the Internet of Things. The Internet has given the speed of art communication, high-tech displays have given the power of art communication, and the ecosystem has given an endless stream of artistic communication. The viewers no longer have to wait for a few seconds to wait for a glimpse of the famous paintings. They just need to easily open the exclusive APP for the BOE paintings, so that they can browse the works and pictures of the massive masters. Choose among the selected artworks. The work is pushed to the display terminal with one click. There is a miniature art gallery in the house and you can go through all major art exhibitions without going out. This was unimaginable in the past. Nowadays, it is all thanks to the BOE painting ecology which has established a bridge between art and the public. . Figure: BOE painting screen builds screen ecology in content, user, collector and uploader From the forbidden palace to the public, the screen arts to create a multi-scene portable art museum BOE painting art promotion, many cases have received a high degree of recognition. In particular, the synchronized exhibition of "Chinese craftsmanship" and the synchronized exhibition of "The Beauty of Silk Road" by Qatar Princess let BOE draw attention to the world and became the world's first digital art system solution. However, as General Secretary Xi Jinping pointed out, artistic works need to “get out of the forbidden palace†and come to the masses. In the era of rapid development of science and technology, whether it can use the power of science and technology to accelerate the speed of the public's aesthetic level, and to make this process more convenient and efficient, the BOE's IOT-based art ecology platform is precisely the BOE’s Answer to this question. BOE's screens, through technological research and development capabilities, are able to achieve extraordinary expressions that are consistent under different scenarios, allowing the screen to become an art gallery around people and provide a new appreciation mode for artistic works. This new art appreciation model not only serves high-end art scenes in the traditional sense of museums, galleries, wineries, etc., but also can enter into every aspect of life scenes such as families, kindergartens, training institutions, and wedding photo studios, attracting more ordinary people. To understand the arts and enter the arts, the next generation will be trained to understand the level of art appreciation. Figure: BOE Signs Contract with Strategic Partners Behind the success of art promotion, BOE has created the world's most influential digital art ecosystem and has established a digital arts alliance to establish digital art galleries in key schools nationwide and disseminate Chinese classic culture. In addition, it has established strategies with the U.S. Metropolitan Museum, the Russian Winter Palace, the Dutch National Art Museum, the National Art Museum of China, the University of Chicago East Asian Art Research Center, the Youth Art 100, the Amy Lee Gallery, the Platform China, Wenqi Shouyi and other art institutions. Cooperation. Xiao Junfeng, vice president of BOE Group and chief operating officer of the smart retail business group, said that BOE will also build BOE digital art experience centers in more than 20 cities across the country and build more art experience stores in public places. , promote and spread works of art and artists. Finally through the digital arts platform for the creation of young artists to provide more value to the platform. Picture: COO Xiao Junfeng, BOE Smart Retail Business Group, introduces the 2018 Graphic Strategy Plan In recent years, with the abundance of material life, people have gradually increased their pursuit of the material level to the enjoyment of the spiritual level, hoping to improve their personal quality of life through rich spiritual activities. As a company with a sense of mission and responsibility, BOE also regards the promotion of artistic and aesthetic education as the corporate social responsibility, vigorously responds to the country’s support for the development of digital art display industry, and builds an art display and appreciation with the original concept of digital art ecology. Spreading and trading in one ecological platform promotes the development of the digital art industry, bringing science and technology to millions of households, and letting the light of science and technology and the beauty of art enter the public. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.