On February 22nd, Love Mango TV held a grand press conference in Beijing. The two series of 7 products, “Green Mang†and “Xingmengâ€, made a stunning appearance, which attracted widespread attention in the industry and was enthusiastically sought after by many mango powders. Mango TV, Skyworth, Gome, and Everbright's Top Four Funds joined hands to open up the four key links of content, hardware, channels, and capital, forming an ecological alliance in which the advantages of the industry chain are superimposed and integrated. At the level of products and experiences, Love Mango TV continues the brand idea of ​​Mango TV “Seeing Good Time†and builds a user-centered “five-dimensional†ecology, guiding the Internet ecosystem to return to nature, and bringing happy products to users. , happy experience, use "happy" to define the real Internet TV. Love Mango TV puts user-centered "five-dimensional" ecology into full play in the five dimensions of content, hardware, system platforms, services, partners/channels, and comprehensively upgrades the "happy experience" to form a closed loop of value with "happy" as the core. . Content+hardware+system platform constitutes the "happy product" of love mango. Service + partner / channel, constitutes the "happy experience" of love mango. The "Green Mans" series released this time includes four models of 32-inch, 42-inch, 55-inch curved surface and 65-inch curved surface. It adopts Full HD LCD panel and 64-bit Huawei Hass chips for young and trendy people. High cost performance. "Qingmang" series 55-inch, 65-inch two surface products, using real 4K LCD panel, temperament gray with all-metal anodizing process, together with a direct matrix backlight module, reflects the differentiation, fashion, advocates, positioning For "90's first curved surface TV." "Stardom" series introduced three models of 65-inch, 75-inch, and 86-inch models at the conference. The exterior uses a thin, borderless design and the backboard is made of tempered glass shell material, which effectively solves the common problems of large-screen and ultra-thin models. Deformation, bending and other issues. In terms of configuration, the "Aster" series adopts a true 4K LCD panel and cooperates with QUHD quantum dot display technology, with a color gamut of up to 110%. The chip is based on the Mstar 938 solution, with 3G+32G memory combination, Dolby Sound 3D sound effects, a full upgrade of the living room audio-visual new experience, for the love of Mango TV's flagship product. The Stardom series also introduced the C2B model for the first time in the industry. It successfully bundled the hardware and fan franchise to achieve "star customization, fan sharing". Fans can not only laser-engrave star IDs on hardware products, but also activate them. Members, exclusive rights to many fans of the Super Content IP. With the content of "Single Broadcasting + Self-Contained," Mango TV brings the best in entertainment content. In terms of content, Love Mango TV completely includes many boutique and exclusive IP resources on the Mango TV platform, including not only Hunan Satellite TV's ace program, but also Less unique homemade content. In the strategic layout of the two-wing and dual-core drive of Hunan Radio and Television, Mango TV undertakes the task of transforming the new media. "Solo broadcasting" and "self-control" are its two core content strategies. In 2017, Mango TV will continue to make efforts in the three major content sections of variety shows, dramas, and live broadcasts to create differentiated IP matrices with exclusive IP+TV-derived IPs and numerous diversified IPs. Mango TV's IP matrix is ​​bound to become a hard-to-find chariot for Mango TV in the Internet TV battlefield. In terms of variety, Mango TV is the Internet's first entertainment platform. Through the "single broadcast" strategy, Hunan TV's all-tremendous variety IP includes "Happy Camp", "Every Day", "Singer", etc., the new life variety "Aspire to Life", "I Want to Sing With You 2" and so on. Stand alone on the Mango TV platform. Through "homebrew," the IP network represented by "Where is Daddy 4", "Star Detective", "Perfect Vacation", "2016 Super Girl", and so on, this year, "Mom is Superman 2," "Where Is My Dad?", "Life Game: Successors", "Out of Silence Hill", "Millions of Seconds Question 2", "He Er Meng's Complete Release" and other heavy IPs are poised for success. "2017 Happy Male Voices "It will also be transformed into a comprehensive network of mango TV on the Mango TV platform. 2017's mango drama, including ultra-popular romantic IP homemade drama "good words", youth inspirational idol homemade drama "Phantom Rider", Yu Zheng original fantasy love homemade drama "Half-Enchanting Allure 2". By continuing to promote cooperation with industry platform makers, the Mango Department won the “Middle of the Pastoral Clouds at Seaâ€, “Selecting the Skyâ€, “Taste of the World Is Qing Huanâ€, “Special Service Eliteâ€, “If You Can Love It,†etc. With the copyright of popular episodes, these popular IPs will all be settled on the love Mango TV. In the live show, Mango TV won the Emmy Award, the European Song Contest, and many other European and American international awards. In 2017, Mango TV won another Oscar. In terms of movies, animation, and children, Mango TV takes a refined line. The movie with a score of more than 8.0 in the whole network of Douban scored the highest number in the Mango TV. It is best to use and understand your Internet TV system. In the “Five-Dimensional Ecology†of the user-centered TV system of Love Mango TV, the system platform is one of the important ones. It is the system platform that integrates the hardware and content platforms to form the "happy product" of love mango. The experience of the product, together with the service and partner, constitutes the "happy experience" of loving mangoes and the ecological concept of "Happy TV and Happy Living Room". After long-term research and analysis, the technical team of Mango TV, based on the State Administration of Radio, Film and Television (TV) system, has independently developed a smart TV operating system (MUI) for mango-based OTT products. The MUI, designed with ease of use and personalization as the center, integrates the display of traditional TVs with the functions of on-demand and interactive TV on the premise of fully respecting the traditional viewing habits, allowing traditional TV users to quickly adapt to Internet TV. The platform has almost no learning costs. The personalized design concept, adhering to Mango's consistent youthfulness and fashion advocates, allows young users to customize their channels and manage their own content, from "seeing" television to "playing" television. Compared to other Internet TV systems, the smart TV operating system MUI has two distinctive features: Easy to use: Let users access content more quickly. Under the premise of fully respecting the user's inherent viewing habits, realize the big data + editing recommendation mode, realize machine self-learning, and allow users to reach content faster. The channel is responsible for: breaking the isolation between different applications within the same system, allowing users to create their own dedicated channels, allowing users to manage content from different sources in a single interface, reach different programs, channels, and achieve a deeper, more The first floor is easy to use. Industry insiders pointed out that Ai Mango TV has completely upgraded Internet TV products in terms of content, hardware, and UI, and will surely become a group of dark horses that have attracted wide attention. On the day of the conference, Love Mango TV launched the online and offline debut. Online users can subscribe to the official Mango TV official website and Mango TV Tmall official flagship store. Offline users can purchase love-mango TV at Gome's core flagship store. . 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