In recent years, some TV models from Philips and Panasonic have begun to adopt Skyward's Cool OS system, setting a new precedent for the open development of domestic color TV operating systems. This move has sparked significant interest and discussion within the industry. The question arises: Should TVOS development follow the mobile phone model?
As the core software platform in the smart TV era, an OS should be capable of generating revenue independently. This is why major TV manufacturers are investing heavily in developing more advanced and feature-rich OS systems. The inspiration for this strategy comes largely from the smartphone market.
On one hand, most smart TV OS systems are based on the Android platform, mirroring the dominance of Android in the mobile industry. On the other hand, in the mobile market, major brands have developed their own UI systems. Apple, for instance, has successfully built a massive ecosystem around its proprietary OS, while other brands also generate substantial profits through their platforms.
However, applying this model to the TV market may not be straightforward. The scale of the TV market is significantly smaller than that of smartphones. While annual smartphone sales exceed 500 million units, TV sales hover around 45–55 million. This difference in volume means that building a profitable TV OS requires more time and effort.
Moreover, TVs are typically shared among multiple users in a household, whereas smartphones are often personal devices. Additionally, TV replacement cycles are much longer—6–8 years compared to 2–3 years for phones. These factors contribute to a slower accumulation of user data and a higher threshold for achieving ecological profitability.
The TVOS market faces additional challenges. For example, the audience for traditional TV is shrinking due to the rise of mobile and online video. Meanwhile, the TV industry is more fragmented, with numerous brands competing in the same space. This fragmentation makes it harder for any single OS to dominate.
Furthermore, the competition isn't just between TV brands—it involves telecom companies, content providers, and even internet giants. This leads to a highly decentralized market, which complicates efforts to build a unified ecosystem.
Despite these challenges, the future of TVOS lies in expansion and collaboration. Brands must look beyond their own ecosystems and seek partnerships to grow their user base. Open systems like Cool OS offer a path forward, enabling broader adoption and long-term sustainability.
In the smart home era, the concept of a fully self-contained OS is no longer viable. Cross-platform integration and data sharing are becoming essential. Whether it’s controlling smart home devices or integrating with cloud services, the focus is shifting from products to users and data.
To succeed, TV companies need to embrace openness and inclusivity. Building a strong, scalable user base is key to unlocking the full potential of TVOS. In this evolving landscape, forming alliances and expanding the ecosystem will be critical for long-term success.
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