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According to a report from Reuters, Sweden’s eye tracking technology company Tobii announced a financing plan yesterday and will seek a US$50 million investment in the future to develop virtual reality (VR). Field and research and development of smart phone technology.
Eye tracking technology
The eye tracking device developed by Tobii can be used for computer interaction and human behavior analysis. The company was established in 2001 and has gone through 15 years so far. At present, Tobii has about 400 employees. In March last year, it received 21 million from Intel. U.S. dollar investment, as well as other company investments that had previously won 48 million U.S. dollars, in 2014, the company plans to go public. At that time, the valuation was about 2 billion kronor (about 309 million U.S. dollars), of which Tobii’s shareholders included Intel, VCs. The company Northzone (holding shares in Spotify, a streaming media music service) and Investor AB, an investment company controlled by the Swedish family of Warrenberg.
Back then we continued to understand the company’s related technology products, Tobii said in a statement earlier: “Current eye tracking technology is growing at an incredible rate, faster than expected when our company was IPO in April last year.†.
The company will continue to seek financing. Currently, Dell, MSI, and Acer have successively introduced computers that integrate Tobii eye tracking sensors. Not only that, 40 games will also support Tobii's related technologies.
Tobii Products
In recent years, "eyeball tracking" technology has been used in various fields. The biggest highlight of this technology is tracking according to the changes in the eyeball and the peripheral features of the eyeball. In addition, tracking can be performed based on changes in the angle of the iris to actively project the infrared light beam to Iris to extract features.
The eye tracking technology has not yet been widely used in China, and companies or organizations that have not even thought about it have studied the field. However, in foreign countries, major first-line manufacturers including Gaode Infrared, Lianchuang Optoelectronics and others have involved in a large number of related businesses in addition to the public. In the consumer market, Tobii intends to focus on subdivided areas such as hospitals, automobiles, handicapped people, etc. Especially for handicapped people, eye tracking technology has brought new gospel to their use of electronic devices. The automobile field can inject eye-tracking technology to reduce drivers' traffic accidents caused by fatigue.
With respect to Tobii's investment in virtual reality, the company plans to invest 150 million yuan in VR for R&D related technology business and invest 150 million yuan in investing in the field of smartphones from 2017 to 2019.
At present, since the listing of Tobii last year, the stock price has risen 170%, which is basically the same as this year.
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