Wu Meng, director of LED display market of Chau Ming Technology, believes that there will be a big outbreak in the high-density display market in 2014. The size of the high-density display market is expected to be 400-500 million yuan this year, and will certainly increase by more than 3 times next year. It is expected to reach 20 The market increase of 100 million.
Kang Jian video general manager Zhou Jianhong said that the current industry P3 can be called small spacing. He believes that P3 and P2.5 should be sold well this year, but going down is a conceptual product. Mass production is difficult, mainly because of price. But Wu Meng said that their P2.5 and P1.9 are selling very well.
At present, there are many enterprises that make high-density products, including Lanpu, Liard, Zhouming Technology, and Ruituo. Although they have just been done, the division is very clear. Liad has been able to carry its customers because of the government's and military departments and other government units. However, the small customers of the display companies certainly cannot accept the high price of the current high-density products. In fact, this is also a problem of market positioning.
“The display companies with an output value of 2-3 billion per year are very dangerous. Now we are also very urgency.†Wu Meng believes that the mainstream domestic display companies cannot currently have the absolute right to speak with Dako and Barco. There are always SMEs sprinting the market, which is the biggest problem in this industry.
Although there is no absolute right to speak, the mainstream of several leading LED display companies in the mid-to-high-end market has become more and more clear. For example, although the media business has not developed smoothly, but has always adhered to the Lianjian Optoelectronics, specializing in the high-density market, the "LED TV" concept of Liard, focusing on financial institutions, stadiums, outdoor display Alto Electronics, focusing on high-density Display, high-end rental of the company, Konka video, a subsidiary of Konka, a veteran listed company, is more willing to undertake large-scale projects with technical requirements.
In addition to the high-end leasing and high-density two key markets, Wu Meng said that Chau Ming did not give up other markets. For example, large-scale real estate developers and hotels, their cooperative leasing companies have been following up, and the rural market is more optimistic. "The large price reduction of full-color display will definitely bring about the increase of the second, third-tier cities and even the rural market in the future. This market will certainly exceed 30%, even 50% and 80%."
Zhou Jianhong also believes that the first-tier cities have been saturated in some places after years of development, and with some restrictions from the government, demand growth will definitely slow down. It is a trend for channels to sink to third- and fourth-tier cities and even rural areas. After all, the display is getting cheaper. Some small places can't afford the display before, and they can be used now.
Not long ago, Konka video won the bid for Shenzhen T3 terminal building, Zhouming Technology won the bid for 4S shop, and the company's hot-selling car display screen. Wu Meng believes that all of these are niche markets, and the amount will not be too large. Zhou Jianhong also believes that the display screen is largely controlled by the lamp bead, and it is difficult to achieve the effect of the LCD when the car display screen is too small. At present, LCD and LED are two relatively large industries, and they all want to infiltrate each other. The result can only continue to wait.
"In fact, even in the northwest, even in economically underdeveloped areas such as Tibet, there are demand for LED displays. There are many orders for Zhouming Technology in Tibet." He believes that the extremely cold places like Tibet require display screens. It works normally under the working environment of minus 20°. This has certain requirements for starting the power supply and PCB board. At present, there are not many enterprises entering this market, but the quantity is not too large.
Not only in China, but also in every place in the world, LED displays are also in demand, including Africa. “Africa may not have such high quality requirements. This is determined by the local economic environment. We have a shipment of 40 million US dollars every year.†Wu Meng said that there is basically no demand for display in Europe, and it is on the street. You can't see the display, but this is a minority. The needs of different regions in the same country are also different. For example, the western United States is significantly more demanding than the eastern region.
“Our overseas market has maintained an annual growth rate of around 30%.†Wu Meng said that even if we need to continuously improve the brand and after-sales service capabilities, this is a problem faced by almost all display exporting companies.
Zhou Jianhong said that the overseas market of Konka Video is also good, and the growth is almost the same every year. He believes that Dako and Barker's annual growth rate is similar, and rapid growth will only bring a lot of revenue and inventory control problems. “These are like seesaws that balance income and risk.â€
For display companies to enter the media industry, Wu Meng said that he is not optimistic. He believes that the current acquisition of the media in the media industry by the Guangdong Media, plus Phoenix City Media, tulips in the industry has the right to speak, the newly entered display companies must face their strong competition, the market is very bad. In addition, the cooperation with the media companies as a whole, payment and cooperation are not ideal. The cooperation projects of several major manufacturers have not progressed smoothly, including the cooperation between Sinopec and Sinopec, Alto and Xinhua TV. The only cooperation between Zhouming Technology and Wuhan Xinhua Media is quite smooth. The biggest variable is in the approval process, and once the owner can't get it, the display factory can't install it according to the contract.
Before many sign-off companies and media companies signed up, he was sure to get approval or have the ability to get approval, but nothing happened. This also brings a lot of variables to the display orders that have already been signed.
"In the current market environment, in addition to deepening their own market segments, it is the future trend to merge the upstream and downstream industries." Wu Meng said that these years, Zhou Ming Technology has been in the layout, including the previous packaging factory Angeli Integration with the acquisition of the special-shaped screen manufacturer Redio.
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