The replacement of new technologies has never been smooth. At present, LG is cooperating with Changhong, Konka and Skyworth to jointly promote OLED TV. Other domestic manufacturers have set up another mountain and launched ULED and QLED TVs to compete with them.
Recently, TCL Group announced that it has developed QLED TV, which is expected to be launched in September this year. Not long ago, Hisense also launched ULED TV.
In fact, the two companies have a common purpose in launching these dazzling new TVs, which is to call the recently hot OLED TV.
Liang Qichun, assistant president of TCL Group and general manager of the brand management center, said in an interview that QLED display technology is developed by TCL's Huaxing Optoelectronics itself, which is superior to OLED TV in color gamut, but its cost is much lower than OLED TV. The market grows better.
In fact, TCL is not the first company to stand up to compete with OLED TV. Prior to this, Hisense also launched a TV with ULED display technology, and as a new TV product this year. Zhou Houjian, chairman of Hisense Group, also said at the press conference that the current hot OLED display technology will eventually be replaced by laser projection technology.
Liu Buchen, an expert in the home appliance industry, said that from a positive perspective, Chinese companies have now dared to try and dare to scream their own industrial claims. "And in the past, what others did and what we did, there was no point in our own opinion."
Liu Wei, general manager of Orviet Consulting's flat-panel business unit, said that these moves are based on strategic cooperation, because now only domestic operators, Skyworth, Konka and Changhong can get LGDisplay's OLED panels, while Hisense and TCL have never The cooperation has been done, so the introduction of QLED and ULED at this time can be regarded as a response before the arrival of OLED.
In fact, there is a big background for domestic manufacturers to call OLED TVs. This year's color TV market prospects are not optimistic. According to the forecast data of Ovi Consulting, the total retail market of color TVs in China during the May 1 promotion period (April 14 to May 4) was 4.02 million units, down 5.9% year-on-year.
Ovi Consulting believes that due to the lack of positive stimulus policies, such as energy-saving subsidy policies, this year's home appliance market competition is expected to be more intense.
Recently, TCL Group announced that it has developed QLED TV, which is expected to be launched in September this year. Not long ago, Hisense also launched ULED TV.
In fact, the two companies have a common purpose in launching these dazzling new TVs, which is to call the recently hot OLED TV.
Liang Qichun, assistant president of TCL Group and general manager of the brand management center, said in an interview that QLED display technology is developed by TCL's Huaxing Optoelectronics itself, which is superior to OLED TV in color gamut, but its cost is much lower than OLED TV. The market grows better.
In fact, TCL is not the first company to stand up to compete with OLED TV. Prior to this, Hisense also launched a TV with ULED display technology, and as a new TV product this year. Zhou Houjian, chairman of Hisense Group, also said at the press conference that the current hot OLED display technology will eventually be replaced by laser projection technology.
Liu Buchen, an expert in the home appliance industry, said that from a positive perspective, Chinese companies have now dared to try and dare to scream their own industrial claims. "And in the past, what others did and what we did, there was no point in our own opinion."
Liu Wei, general manager of Orviet Consulting's flat-panel business unit, said that these moves are based on strategic cooperation, because now only domestic operators, Skyworth, Konka and Changhong can get LGDisplay's OLED panels, while Hisense and TCL have never The cooperation has been done, so the introduction of QLED and ULED at this time can be regarded as a response before the arrival of OLED.
In fact, there is a big background for domestic manufacturers to call OLED TVs. This year's color TV market prospects are not optimistic. According to the forecast data of Ovi Consulting, the total retail market of color TVs in China during the May 1 promotion period (April 14 to May 4) was 4.02 million units, down 5.9% year-on-year.
Ovi Consulting believes that due to the lack of positive stimulus policies, such as energy-saving subsidy policies, this year's home appliance market competition is expected to be more intense.
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