Due to the policy incentives and the dual incentives of the huge market, China's LED market dynamics have always been the focus of the industry. A few days ago, China's official release of the financial subsidies for semiconductor lighting products promotion project has officially opened. According to the results of the bid opening, LEDinside, a research division of TrendForce, a global market research organization, believes that the final product has been greatly reduced in both cost and price. The mainstream level of China's LED lighting industry has also been improved. The lighting sweet spot is on the verge of future foreign investors in China. It is unavoidable for the market to compete with Chinese domestic manufacturers.
The average unit price per watt dropped sharply. The subsidy effect showed that from the perspective of quotations, the average cost per watt for outdoor lighting street lights and tunnel tunnel lights has reached about 11 yuan, compared with the average market price of 15-18 yuan/W for general products. There is a significant reduction. The apparently lower bidding price than the market price reflects the effect of direct financial subsidies. As the financial subsidy is 30%, it is a direct supply enterprise. If the gross margin of general lamps and lanterns is calculated at 20-40%, the reduction in operating cost will be far greater than 30%. Companies only need to maintain their existing gross margins to be able to significantly reduce sales prices.
The cost of indoor lighting is lowered to a level of 7 yuan/W. This value is already close to the starting point of LEDinside's projected indoor lighting market. Under the impetus of financial subsidies, the price borne by consumers will further decline to 5 yuan. /W, it is expected that there will be relatively satisfactory market acceptance.
Manufacturers quotations tend to be rational, but also reflect the power cost quotations, because the tender set up many restrictions, such as the need to include the versatility of modules and interfaces included in the scoring factor, in order to reduce product complexity, while setting the minimum annual production requirements for To ensure the high production capacity of the bid opening companies, the quotation of the short-listed vendors is relatively rational. LEDinside stated that under the new bidding rules, the quality of the current fixture design standards and the degree of homogenization of the luminous efficiency are higher, so the power Become the main factor affecting the quotation.
In terms of light efficiency, for example, street lamps and tunnel tunnel lights that can monitor luminous flux have also demonstrated a high level of design. According to the tender requirements of 5400lm/9000lm/14000lm, the finalists have achieved a lamp efficiency of 75lm/W, and the average light efficiency is also around 90lm/W. In terms of average luminous efficacy, the lighting efficiency of the manufacturer's lamps has reached more than 100 lumens per watt. Philips' (China) 121W lamps have achieved a luminous efficiency of 115 lm/W, leading the world.
The lighting efficiency level has been raised, and both sides of the Taiwanese manufacturers' opportunities have emerged. LEDinside believes that bid opening companies are expected to use financial subsidies to further open the market and increase the penetration rate of the terminal market to open up more outlets for the LED industry and alleviate the current stage oversupply problems. According to the bid opening results, because there are no strict restrictions on the light efficiency and light source specifications, wafers and packaging manufacturers in the Chinese market are generally benefited. Chinese manufacturers have the opportunity to obtain a larger share of subsidies through better price/performance ratio, increase sales, and drive the rapid development of the upper reaches of China's industrial chain. The role of Taiwanese manufacturers in providing wafers, packaged products or technologies will also bring some business opportunities. However, in the long run, competitive pressures will increase.
After this tender, the market price will be more standardized and transparent, and it will inevitably limit the behavior of some lighting companies' over-quotations and high commercial rebates. This will increase consumers' understanding of the level of LED lamp prices and increase the confidence in LED lighting products. .
The average unit price per watt dropped sharply. The subsidy effect showed that from the perspective of quotations, the average cost per watt for outdoor lighting street lights and tunnel tunnel lights has reached about 11 yuan, compared with the average market price of 15-18 yuan/W for general products. There is a significant reduction. The apparently lower bidding price than the market price reflects the effect of direct financial subsidies. As the financial subsidy is 30%, it is a direct supply enterprise. If the gross margin of general lamps and lanterns is calculated at 20-40%, the reduction in operating cost will be far greater than 30%. Companies only need to maintain their existing gross margins to be able to significantly reduce sales prices.
The cost of indoor lighting is lowered to a level of 7 yuan/W. This value is already close to the starting point of LEDinside's projected indoor lighting market. Under the impetus of financial subsidies, the price borne by consumers will further decline to 5 yuan. /W, it is expected that there will be relatively satisfactory market acceptance.
Manufacturers quotations tend to be rational, but also reflect the power cost quotations, because the tender set up many restrictions, such as the need to include the versatility of modules and interfaces included in the scoring factor, in order to reduce product complexity, while setting the minimum annual production requirements for To ensure the high production capacity of the bid opening companies, the quotation of the short-listed vendors is relatively rational. LEDinside stated that under the new bidding rules, the quality of the current fixture design standards and the degree of homogenization of the luminous efficiency are higher, so the power Become the main factor affecting the quotation.
In terms of light efficiency, for example, street lamps and tunnel tunnel lights that can monitor luminous flux have also demonstrated a high level of design. According to the tender requirements of 5400lm/9000lm/14000lm, the finalists have achieved a lamp efficiency of 75lm/W, and the average light efficiency is also around 90lm/W. In terms of average luminous efficacy, the lighting efficiency of the manufacturer's lamps has reached more than 100 lumens per watt. Philips' (China) 121W lamps have achieved a luminous efficiency of 115 lm/W, leading the world.
The lighting efficiency level has been raised, and both sides of the Taiwanese manufacturers' opportunities have emerged. LEDinside believes that bid opening companies are expected to use financial subsidies to further open the market and increase the penetration rate of the terminal market to open up more outlets for the LED industry and alleviate the current stage oversupply problems. According to the bid opening results, because there are no strict restrictions on the light efficiency and light source specifications, wafers and packaging manufacturers in the Chinese market are generally benefited. Chinese manufacturers have the opportunity to obtain a larger share of subsidies through better price/performance ratio, increase sales, and drive the rapid development of the upper reaches of China's industrial chain. The role of Taiwanese manufacturers in providing wafers, packaged products or technologies will also bring some business opportunities. However, in the long run, competitive pressures will increase.
After this tender, the market price will be more standardized and transparent, and it will inevitably limit the behavior of some lighting companies' over-quotations and high commercial rebates. This will increase consumers' understanding of the level of LED lamp prices and increase the confidence in LED lighting products. .
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