[High-tech LED News] Skyworth, TCL and Konka and other traditional Chinese home appliance manufacturers have recently competed in the LED lighting market, and with strong capital, strong brand access and vertical integration planning and other market strategies, they quickly attacked the city and invaded the land. The competition in the LED lighting market in mainland China is increasing, and for the small and medium-sized LED supply chain operators, it will face great survival test.
In order to control the key components of LED TV, Skyworth, TCL, Konka and other Chinese home appliance manufacturers have invested in LED chip and packaging enterprises. In addition to controlling stable supply, it is more conducive to extending the operational reach to LED upstream and lighting, adding more Sources of revenue dedication, such as TCL and Taiwan Hongqi joint venture to establish LED packaging factory in June 2011; Skyworth and Jingyuan Optoelectronics, Delta Electronics jointly invested 600 million US dollars to set up LED chip consumer base; Konka also invested in funds to participate in July Ruifeng Optoelectronics, a packaging factory listed on the mainland.
The mainland appliance manufacturers have entered the LED lighting market with great fanfare, which will quickly tighten the living space of small and medium-sized LED chips, packaging and LED lighting manufacturers. In particular, the mainland LED chip factory has actively expanded its production capacity, which has created a dilemma of oversupply, causing the price of LED chips to fall from time to time. Under the gross profit margin, compared with the large-capacity home appliance manufacturers, small and medium-sized LED chips and packaging plants will eventually Unable to support, facing the fate of being eliminated by the market.
Not only that, the lack of consumption of LED lighting in the mainland has also caused the relevant supply chain operators to face great challenges. According to industry analysts, mainland consumers are still unable to bear the high price of LED lighting fixtures in the short term, resulting in LED lighting being dominated by LED-based demonstration applications led by the mainland government, which is a niche-type market. In addition, the implementation of the incandescent lamp replacement policy will be implemented. , the first push energy-saving lamps, LED lighting is also difficult to benefit, will make LED supply chain manufacturers face survival challenges.
In order to control the key components of LED TV, Skyworth, TCL, Konka and other Chinese home appliance manufacturers have invested in LED chip and packaging enterprises. In addition to controlling stable supply, it is more conducive to extending the operational reach to LED upstream and lighting, adding more Sources of revenue dedication, such as TCL and Taiwan Hongqi joint venture to establish LED packaging factory in June 2011; Skyworth and Jingyuan Optoelectronics, Delta Electronics jointly invested 600 million US dollars to set up LED chip consumer base; Konka also invested in funds to participate in July Ruifeng Optoelectronics, a packaging factory listed on the mainland.
The mainland appliance manufacturers have entered the LED lighting market with great fanfare, which will quickly tighten the living space of small and medium-sized LED chips, packaging and LED lighting manufacturers. In particular, the mainland LED chip factory has actively expanded its production capacity, which has created a dilemma of oversupply, causing the price of LED chips to fall from time to time. Under the gross profit margin, compared with the large-capacity home appliance manufacturers, small and medium-sized LED chips and packaging plants will eventually Unable to support, facing the fate of being eliminated by the market.
Not only that, the lack of consumption of LED lighting in the mainland has also caused the relevant supply chain operators to face great challenges. According to industry analysts, mainland consumers are still unable to bear the high price of LED lighting fixtures in the short term, resulting in LED lighting being dominated by LED-based demonstration applications led by the mainland government, which is a niche-type market. In addition, the implementation of the incandescent lamp replacement policy will be implemented. , the first push energy-saving lamps, LED lighting is also difficult to benefit, will make LED supply chain manufacturers face survival challenges.
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