At the end of the year sales volume card machine price cuts

As the pixels of the built-in camera of mobile phones and tablets have become higher and higher, more and more people have abandoned digital cameras when they go out, and instead used mobile phones and tablets to take pictures. Despite this, there is still a gap between the digital cameras and smartphones. After all, the pixels of today's mobile phones are only a million, and the vast majority of digital cameras have already reached the tens of millions of pixels, and digital cameras There are also a variety of shooting modes, features and other options. In order to recover the gradually lost market and also to sprint at the end of the year, digital camera manufacturers have played a price war. Many well-known card digital cameras have fallen below the 1,000 yuan mark and are quite attractive.

Canon, Sony's mainstream camera prices in the field of card digital cameras, Canon PowerShot can be described as a cute "arcade", product updates faster, full-featured and practical, rich positioning. Whether it is the entry-level PowerShot A800, PowerShot A1200, or the mid-end PowerShot 2200, or the most advanced PowerShot 3200, it has gained a lot of people. This reporter learned that, in the recent period, Canon has made appropriate price cuts for this series of products, and the price cuts have exceeded 100 yuan. The entry-level PowerShot A800, with the lowest price, fell below 700 yuan in one fell swoop, and the latest price was only 680 yuan. This is an unprecedented low price for a new Canon digital camera.

Another card machine giant Sony also sacrificed the flag. Sony's two most recent card digital camera series for the J series and W series, the former main cost-effective, the latter hit the ultra-thin fashion big screen, in the end of the year sales peak, the two major series is jointly set off a price frenzy. The Sony DSC-W510, DSC-W520, and DSC-W530, which have attracted wide attention from consumers, all cut their prices during the year-end promotion season. Although the price reduction range is relatively small compared to the Canon PowerShot series, the price of the W series products is already lower, especially among them. The DSC-W530, the leading model, has fallen below 1,000 yuan in one fell swoop and its latest price is only 999 yuan, which is an outstanding value for money. It is particularly worth mentioning that the DSC-J10, which features high-quality 4G storage, has a very attractive price. This compact and colorful model requires only 868 yuan, which can definitely appeal to female users.

In order to compete for the market, but also for the sales reporter learned that, in the current card camera market, in addition to Canon Sony's price cuts, other brands of digital cameras such as Samsung, Nikon and other brands of card machines also have a variety of promotional activities, especially thousands Around mid- to low-end products, the competition is particularly fierce. According to industry analysts, although some digital camera products currently pushed by merchants are mostly concentrated on products with a price range of 1,500 yuan to 2,000 yuan, products with more than 2,000 yuan are also attractive to consumers because of their better performance and beautiful appearance, but 1500 The products below the dollar and the products below one thousand yuan are favored by more ordinary families because of their excellent price/performance ratio, thus resulting in fierce competition in the market.

Faced with the pressure of the market itself and the “threat” of mobile phones and tablet computers with higher and higher pixels, the prices of many card-type digital cameras continue to be so low that even a few thousand yuan or more will start with some configurations with more than 10 million pixels. , 3x more zoom function, cost-effective products with multiple smart modes.

On the other hand, at the end of the year, the peak season of consumer purchases of goods, manufacturers and distributors also spared no effort to reduce price promotions, struggling to sprint sales throughout the year. Therefore, it is a good time for consumers to start the low cost mid-to-low-end card machine products in this season.

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