If domestic enterprises can seize the development window of the smart TV operating system and win the users of this new terminal, it is expected to make a breakthrough in this new "blue ocean".
At present, smart TV is detonating a "living room battle." The logic of Internet companies, traditional TV manufacturers, licensees, and telecom operators to develop smart TVs is that the future TV screens are very likely to become a new important entry point for the Internet. Whoever seizes the dominant position of the TV screen may win the initiative. .
The transition from traditional TV to smart TV is inevitable. According to incomplete statistics, from 2011 to 2013, the proportion of smart TVs in traditional TV manufacturers in the domestic market has increased from 16% to 56%, more than half. With the continuous optimization of smart TV content and services, in the near future, smart TVs may occupy the dominant position in the living room.
However, the smart TV has to be welcomed into the living room to provide users with a new experience. The key is to have humanized, convenient operation and rich applications. Currently, 80% of the operating systems used by smart TVs are Android or Android-based. However, Android was not originally designed for large-screen TVs. There are still some shortcomings in video optimization and operational interaction. On the other hand, unlike smartphones. Mobile-centric, finger-touch interaction, and emphasis on light and social-oriented applications, living room-centric smart TVs emphasize long-distance manipulation and are sensitive to features such as clarity and viewing. These differences determine The uniqueness of the smart TV operating system. Because of this, there is still no mature and widely accepted operating system in the smart TV market.
In the field of terminals such as personal computers, mobile phones, and tablets, after full market competition, the operating systems of several giants such as Microsoft, Apple, and Google are “pre-emptiveâ€, and they have stuck most users, and the market has been divided. The competition for TV screens has not yet formed a stable competitive landscape. Therefore, if domestic enterprises can seize the development window of the smart TV operating system and win the users of this new terminal, it is expected to make breakthroughs in this new "Blue Ocean", and accumulate technology and market experience to become a strong independent operating system. industry.
In fact, the battle for smart TV operating systems has started in the international electronics giant. South Korea's LG actively deployed and developed the Web OS. Samsung introduced the TIzen system. Apple's IOS system is also optimized for TV. Some domestic manufacturers have also begun to explore this aspect, and have accumulated some technical strength and talent reserves. However, in China, the development of smart TV operating system, in addition to the common technical problems faced by international competitors, also needs to make up for the lack of ecosystem of the operating system industry chain. After all, a successful operating system is inseparable from terminal hardware manufacturers and content providers. Support for many aspects such as application developers.
However, the current reality is that domestic Internet companies lack understanding of radio and television content; broadcast and television operators have the advantage of falling lines, but they do not have sufficient operational capabilities; traditional TV manufacturers are familiar with equipment manufacturing, but their software development capabilities are weak. Therefore, Chinese enterprises need to integrate the resources of TV manufacturers, software developers, broadcasting and telecom operators, and build alliances to build, improve and maintain system updates to serve users. The control experience is centered for continuous development.
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