Millet TV 4A 32-inch listing June sales million

News: On October 24, Wang Chuan officially announced that millet TV 4A 32-inch listing for 6 months, sales exceeded 1 million; at the same time, the price of this product was adjusted to 999 yuan at the time of the dual 11 approach, compared to the listing price straight down 200 Yuan, smart TV officially entered the "hundred yuan" era. In 2017, it was hailed by the industry as the "winter season of the TV industry." According to data from China Excel, Q1 TV sales in 2017 decreased by 14.6% year-on-year, Q2 decreased by 10.1% year-on-year, and National Day Golden Week fell by 15.6% year-on-year. On the other hand, millet TV has risen against the market. The first three quarters of 2017 have seen year-on-year growth, especially Q3, which has increased by 144% year-on-year. Wang Chuan optimistically predicted that Q4 is expected to increase by 204% compared to the same period. According to Wang Chuan, on the online channel, Xiaomi TV has become the first brand in terms of sales volume in September, and all sizes of TVs launched by Xiaomi have basically become the best-selling models in the industry. Wang Chuan believes that there are three main reasons why users are willing to choose Xiaomi TV: innovation, real materials, and high cost performance. Wang Chuan once again reiterated the idea that Xiaomi TV insists on "being the best TV in the world and making it affordable for everyone." Innovation Wang Chuan said that Xiaomi needs to be the future product and bring the future products to the present. He reviewed the five-year road to innovation for Xiaomi TV. When the first millet TV was released in September 2013, it brought an 11-button remote control and a smart TV interactive system to the entire market. With the continuous and powerful TV function, in order to meet the users more convenient operation needs, millet remote control is currently upgraded to 12-key design, mainly to increase a voice button, allowing users to search for tablets to find the film more easily. In the system experience that users are most concerned about, Xiaomi TV has spared no effort. In September 2016, the PatchWall artificial intelligence system was introduced, which has deep learning capabilities. It not only enables deep learning and deconstruction of content, but also learns the user's usage habits. Content recommendation, understand content understand user. Until March 2017, this artificial intelligence system upgrades the voice function. With one voice key, keyword search, popularity ranking, open application games, weather calendar inquiries, multiple rounds of conversations, control of television, film titles, stars can be realized. There are 10 categories of voice interaction functions such as video, video, and intelligent error correction. According to Wang Chuan, users have a million questions a day to ask about millet TV. From PatchWall to “Little Love”, the intention recognition rate has reached 98% from less than 80%. real stuff Wang Chuan said that Xiaomi TV hopes that China will create a high-quality image in the world by extricating itself from the image of inferior quality. Since the first television of millet in 2013, metal body has been adopted, and each subsequent generation of television has been continuously improving the process. The first generation of TV released in 2013 was the thickest 42mm, the thinnest 20mm, to the three generations of split 9.9mm, one 11.6, there are 5.9mm 65-inch curved TV, and then to the 4.9mm millet TV, Xiaomi TV can It has been leading the TV industry to thinness. In May of this year, the launch of Xiaomi TV 4 enabled Xiaomi TV to climb to the top of its craft. Its borderless design makes it look like a glass on the front; its body is as thin as 4.9mm. Value for money Wang Chuan said that Xiaomi had a dream when he was doing television. He hoped that China’s TV could be the pinnacle of the world—making it the best TV in the world. At the same time, it also hopes that everyone can afford it. "Insist on doing good products that touch people's hearts and prices are good." Why can millet make cost-effective television? Wang Chuan said there are two factors: First, to eliminate waste; Second, to restrain greed. Wang Chuan said that Xiaomi has reduced waste in every aspect from manufacturing to retailing. He gave a small example - Lei Jun is on a business trip, so other people are on business trips. More difficult is the restraint of greed. Xiaomi TV just released the 4A 32-inch TV on July 26th. The 32-inch TV rarely uses a 64-bit quad-core processor, 1GB+4GB of large memory, and the 6th-generation image quality. The engine and high-definition LCD screen, while equipped with the PatchWall artificial intelligence system TV, contains Tencent content, Sohu, PPTV and so on hundreds of content providers content. In addition, the 4kg fuselage is also very suitable for renting young people who often need to move. According to data from Yikang, this is the first-selling model in the online 32-inch product line in September. According to Ove Cloud Network data, in the National Day Golden Week, Xiaomi TV 4A 32-inch has achieved the best-selling model of e-commerce. The first result. Wang Chuan said: From the current sales forecast, the only millet TV 4A 32-inch one, six months sales will exceed 1 million units, in order to repay the love of consumers, Xiaomi Te announced once again lowered the millet TV 4A 32-inch price To 999 yuan. Wang Chuan said that according to normal business logic, prices should be increased at this time. However, "restraining the greed to make money and returning the saved money to consumers" is Xiaomi's values. This TV is particularly good for sale. After the scale was reached, the cost dropped. After reducing the cost, Xiaomi must do is to restrain greed and give back to consumers. Wang Chuan emphasized that Xiaomi’s values ​​are to insist on doing a good product that “moves people's hearts and prices are kind”. Xiaomi has persisted for more than seven years and will continue to stick to it. "This is the king's road, and it is also the reason why Xiaomi is at the heart of today's rapid development."

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