In-depth smart home micro whale will create China's first light AR platform

Following the amazing launch of the micro-whale TV and the micro-whale VR machine, micro-whale technology is another masterpiece - the micro-whale Rubik's cube projector K1 (micro-whale Rubik's cube), which was held in Beijing on October 20, 2016. The Rubik's Cube played a big role in the release of the "Unveiled" conference and exclusive pre-sales in Jingdong, which also meant that Micro-Whale Technology was first involved in the field of smart projection. The release of smart projection products at the same time, also demonstrated the scientific and technological achievements of the micro-whale to try new markets - for the first time the intelligent hardware company's original light sculpture projection show introduced to the new conference, and combined with a one second auto-focus portable smart projection product creation More wonderful gameplay and unlimited fun. The Micro Whale Rubik's Cube is a complementary product of the micro whale television in the mobile big screen market. It is also an extension of the WUI system's unique WUI system to more products. In the future, the Micro Whale Technology with the “Technology + Media” gene will create China’s first light-carving AR platform and bring the light-carving projection technology into the smart home field to provide more convenient life and enjoyment for individuals and families. Rich entertainment system solutions.


Improve the market pattern of category products, and be the initiator of the smart projection industry

Into the Internet of Things, with the favorable influence of technical and financial factors, the original niche smart projection market has emerged in recent years. With the acceleration of the basic mobile network in China in recent years, the high popularity of intelligent terminals, and the ability of industry research to provide the corresponding technical support for the development of smart projection, the scientific and technological development and technological level of the smart projection industry are maturing. The significant increase in the level of public spending has also led to the emergence of high-quality home entertainment needs. Smart TVs, smart projections, and smartphones have occupied the core position in smart home systems. The shocking experience brought by the large-screen display makes smart projection devices become the best choice for gamers and computer enthusiasts. Compared with the difficulties of high-definition TVs' mobility and higher prices, smart projections that are portable and smart and have a good audio and video experience are naturally favored by young consumers.

For this cutting-edge market with huge development potential, bringing a differentiated experience to users is of utmost importance. As the “blue ocean” market, the smart projection industry is also in urgent need of a leader and standard setter for breakthrough situations. With the increase in the number of brands in the industry, each brand product has played a game in terms of hardware performance and content resources. The Microwhal Technology, which has always been committed to differentiated user experience, is backed by Chinese culture. At the same time, Alibaba, Tencent, and Yangguang have been introduced as founding shareholders. The only company has integrated content resources such as Tencent and Mango TV, holds TV licenses, and has The built content platform has jointly built a number of phenomenon-level hot content, such as China's new songs, albums, kung fu pandas, etc., jointly with the brother companies of CMC Ecology. Thanks to the micro-whale's core strengths and its sensitive and precise one-second auto-focus function, the micro-whale Rubik's cube projector K1 is released to allow consumers to experience different scenarios and different content and different ways of playing. ” Brings a new experience of smart home with great play.

Limited space to create unlimited possibilities

The light sculpture projection displayed at the conference of the Micro Whale Rubik's Cube, also known as the three-dimensional light sculpture, is a spatial augmented reality technology that can use irregular objects as the projection display surface, projecting through specific angles, and using masks. Set up partial projections to make the surface of the object produce inversions, perspective changes, material substitutions, particle effects, and other visual wonders. The area of ​​the projected object can be arbitrarily selected, and in addition, interactive technology can be combined to form a motion capture for the viewer so that the participant can interact with the projection special effects in real time. The light sculpture projection can be used for single and multi-person interaction at the same time, can project on the surface of any object, expand the infinite imagination space, not limited by the indoor and outdoor or mobile display, and play an extraordinary expression and great influence on the display effect. And give the object more diversified vitality and stronger expression, resulting in a new visual experience, is currently widely used in foreign business, art and other fields. The “Microwhale Rubik's Cube has a big game” conference was the first to introduce the original dazzling light sculpture show of the designers of the MicroWhale Media Lab. The design was inspired by the ALL ONE concept of the Little Whale Cube. As a technology brand for young people's needs, MicroWhale Technology pays attention to the changes in young people's lifestyle. With the future of housing, young people are also aiming at the young people's market. Micro-sized functional housing such as capsule apartments has emerged. Young people are smart homes. The demand for products also changes. To create more interesting experiences for serving young consumers more accurately, the Microwhal Future Media Lab has also attracted more interaction designers and interdisciplinary R&D personnel.

As the first brand to introduce the concept of light sculpture projection into the home entertainment system, Micro Whale Technology is focusing on the key development direction of “scene visualization” in the field of smart homes, and Microwhal Future Media Labs will continue to work together with the MIT Media Lab ( MIT Media Lab) to explore the smart home field and further explore the application of light sculpture projection technology. Micro Whale will integrate micro whale projection products, interactive technologies, and rich content to jointly build AR light platforms to provide space AR augmented reality. The overall solution provides brand-new entertainment methods, more convenient information services, and increases the atmosphere of liveliness of life. It uses audiovisual effects of augmented reality to create better enjoyment and meets the pursuit of diversified horizons by the new generation of families.

The MicroWhale AR platform will be devoted to redefining a new way of entertainment, increasing the interest of life through more intelligent projector products and projection technology, and producing even more wonderful audiovisual experiences to realize more diversified entertainment methods: ordinary families The scene can be turned into a user-customized scene through the smart whale projection. With the application of micro-whale light projection technology, every ordinary static object around is immediately full of vitality.

In the future development, MicroWhale Technology will adopt a more breakthrough business model, create a richer content and interactive platform for consumers, reshape reality with light, shadow and sound effects, and provide more convenient and richer smart home systems. The entertainment solution allows the “micro whale cube” to present a “big play” wonderful life.

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