At present, the core equipment for home displays is still LCD TVs. According to the latest data from Quzhi Research, the 55-inch domestic TV market is the mainstream size of the market. By the fourth quarter of last year, the Chinese market accounted for about 25%, accounting for the highest single-size ratio. size of. However, in the second quarter of this year, the unit price of the 55-inch unit continued to increase, reaching RMB 4,800. The 55-inch market accounted for the first time to drop to 23%, and the demand dropped significantly. In the second half of the year, as panel prices fell, 55 inches became the first product driven by domestic TV brands. The unit price continued to decline, and demand increased rapidly.
From the current point of view, the entry size of LCD TVs has gradually been upgraded to more than 50 inches. In the future, consumers will have a stronger interest in large-sized display devices. From the perspective of the technology of LCD TVs, when the LCD TV size exceeds 75 inches, the price increase is more obvious. Prior to the purchase of 100-inch LCD TV Wang Sicong sold for nearly 50 million, although this is the flagship product, but the high price of this size LCD TV is an indisputable fact.
Why is LCD TV's size increase and price increase disproportionate? This is because panel production of LCD TVs has its own special situation. A LCD TV panel production line, the size of which can be cut is fixed. To cut a 100-inch LCD panel, it is not only necessary to upgrade the production line. According to the current size of the LCD panel substrate, cutting a 100-inch panel will waste a lot of material. (For example, a liquid crystal substrate can cut 4 fast 55-inch panels, but cutting a 100-inch panel can only cut one.)
In the short term, it is impossible for LCD TVs to drastically reduce the prices of large-size products. Some users have demands for large-size products. How can they satisfy such demands? Apparently laser television products are a good choice.
Some people think that laser television is a projector. In fact, this view is too simple. Laser TV is a product that incorporates a reflective ultra-short-focus laser projection host as well as a light curtain and smart system as well as a sound system. Laser TVs can easily achieve a 100-inch screen size and are also lower in energy consumption than 100-inch LCD TVs. Laser TV has the advantages of convenient installation and better color effect.
Of course, on the effect of viewing the picture during the day, the brightness of the laser television with the anti-light curtain has no problem at night, but it is still not able to catch up with the LCD TV during the day. But people who need large screens are not the crowd that sat in front of the TV all day long. More often, the application time of laser television is between 6 and 12 o'clock in the evening. In view of the current technology of laser television, there is no challenge in terms of brightness.
Laser TV is currently the biggest challenge from a large area of ​​popularity is actually the price, the current price of mainstream 1080P laser TV is about 30,000 yuan, some distance away from the range accepted by ordinary consumers, but the current price of laser TV is declining, is expected to 2018 It can be reduced to less than 20,000 yuan a year. If the price of future laser televisions can be reduced to less than 10,000 yuan, it is believed that the popularity of laser televisions will be greatly accelerated.
From the data statistics results, people’s pursuit of large-size display devices has not stopped. Although 50- to 55-inch LCD TVs can meet the basic needs, but with the pace of China's consumption upgrades continue to accelerate, laser television can achieve this There is still plenty of opportunity for equipment with oversized screens.
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