Looking at the current market performance, the VR industry has been heated up. At the same time, VR is also called a "smart machine type" of the next era. Not only the world's technology giants have laid out the VR industry, but also in China. China's virtual reality (VR) market is getting hotter and hotter. By 2020, China's virtual reality market will reach 8.5 billion US dollars, or about 56.6 billion yuan. With such a big cake, mobile phone manufacturers are also firmly grasping the bonus, because after all, the development of smart phones is slow, and an urgent need for a big dishwashing.
Google has pulled Chinese companies to engage in VR. Google wants to build an ecosystem in the VR world by emulating Android promotion strategies. In 2014, Google decided to enter the virtual reality field. Since then, Google Cardboard Glasses has emerged. It is the product that Google used to test the water VR technology for the first time. The company's ambition in the VR field has expanded rapidly. Google needs its own employees to believe that VR is not just an experiment, but a big bet worthy of a fight. A while ago, Google f not only demonstrated Android 7.0, but also announced a number of VR plans for the Daydream platform partners, including Samsung, HTC, LG, Xiaomi, Huawei, Lenovo, ZTE, Asus, and Alcatel.
The global VR market will eventually usher in the corner, and this is where Google wants to make a big difference. And open the virtual reality platform Daydream, which is based on the new Android version and VR glasses, and is committed to working with partners to create Daydream-compatible devices. The launch of the Daydream platform is to build a complete ecosystem. In 2015, the global Android phone shipments were 1.16 billion units, accounting for over 80% of the market. IDC expects Android phones to reach 1.54 billion in 2019. Obviously, there will be billions of people who will do Daydream "daydreaming" with Google in the future.
Google's Daydream has really made a lot of ordinary users who want to try VR have an expectation, which is the same as the strategy of Android and Apple when competing: to develop an industry standard, to create an open platform, let more developers participate, users You only need to pick your favorite apps on one platform.
The Daydream platform will bring together resources such as smartphones, VR headsets and VR applications, and actively cooperate with OEMs and third-party vendors. In terms of mobile phones, the first batch of Daydream plans include Samsung, HTC, LG, Xiaomi, Huawei, and ZTE. Asus and Alcatel. At the same time, VR mode will be added in the latest Android N system, and the VR app store will be added. As the leader in the technology industry, Google has the ability and power to turn the Android system into the next generation of VR services, which will push the Android system platform to a new level. From the mobile platform to the next generation Internet service platform, this is a great temptation for any giant in the industry.
Domestic manufacturers such as Huawei, Xiaomi, and Lenovo actively followed Google Dream. The current situation of the domestic VR industry is similar to that of the Internet in 1997. It is in the process of exploring the whole industry and waiting for the emergence of giants such as Ma Yun, Zhang Chaoyang and Ma Huateng. But the difference is that there is a computer in the PC era, everything is ready, and the current VR is still struggling with hardware and content, chicken or egg. Due to its low cost, large-scale production, fiery investment environment, and support from international partners, China will become the center of global virtual reality market growth.
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