Recently, the Q960C Quantum TV Q960C launch ceremony was successfully held at the Jingdong Group headquarters. It is composed of TCL and Jingdong executives, domestic technology IP big coffee, TCL iron powder representatives and more than a hundred media reporters, live network red and other heavyweight guests and The experience delegation was present at the scene. While everyone praised the new Q960C TVs, they were excited by the announcement of the endorsement event. At the launch of the new product, after the big screen broadcasted the vice president of TCL Corporation and TCL Multimedia CEO Kevin Wang (Kevin), TCL enthusiastically announced a video after making an all-round review of the extremely refined Q960C. The rare "CEO personal endorsement product" message in the appliance industry caused a great sensation on the scene.
Immediately after the news was announced, Ding Lei was reminded of his company's NetEase game endorsement, Lei Junren’s conference outside the court with a millet note selfie, and Zhou Hongyi showed off his own 360 mobile phone to Cook.... Corporate bosses or leaders use their own image as their own product. Propaganda is not new, because it is a very good brand strategy to associate the corporate brand with the image of the company’s senior leaders. In the promotion of products, it is easier for the consumer groups to resonate and identify.
However, Kevin (Kevin)'s endorsement of the Q960C Quantum TV Q960C has a very different place, is to try to set aside the relationship between the CEO's identity and the company's product business, only the product itself speaks of a new quality of life and style Fashion. Frankly speaking, “high quality and high value†is the link between them. It is precisely because TCL Multimedia CEO Wang Cheng has a special integration with the new Q960C advocated lifestyle. Only then does the endorsement happen, not because of this The product is a "own brand" so it is taken for granted. In this way, for consumers, there is more affinity for life, just like a trustworthy neighbor. Big Brother tells you that "the Q960C is a TV that suits me and suits you well," without any sense of intent.
In addition, Wang Cheng (Kevin) endorsed the TCL Q960C Quantum TV Q960C also because of a national feeling, a kind of "made in China" unyielding fighting spirit promoted. “When I pioneered the Vietnam market in the early years, I often encountered customers who looked down on Chinese brands and made me very embarrassed.†Wang Cheng (Kevin) eagerly shared his emotion: “Over the past five years, each time CES I will attend the IFA Show. When I saw new products from Samsung, LG and other brands each time in previous years, I had a sense of crisis and anxiety. But since last year, when I saw their new products, that kind of There has been almost no sense of crisis or anxiety, just like the three series of X6\C5\P6 products released by TCL globally this year at IFA, I am very confident that I can say with humility that these three series have achieved world-class standards. The Vietnamese market that looked down on 'Made in China' had long been impressive for us and had secured the top spot in global sales of local brands, even in the U.S. market this brand highland has occupied a place!" For Wang Cheng (Kevin), except for this The star product itself is very confident, but it is also an endorsement act that is inspired by "Made in China".
This endorsement also has a special significance for the industry. In recent years, TCL has set off a high-tech trend represented by quantum dot display technology in China. Its powerful color rendering capability has promoted the iteration of television product technology upgrades and has also enhanced the experience of many products on the market. The industry touch is huge. As one of the image representatives of great countries' craftsmen, TCL has created famous products at home and abroad with the spirit of excellence and made Chinese manufacturing more confident and self-conscious to the stage at home and abroad. In this context, a CEO with a high-end taste, a pursuit of quality of life, and a Q960C representing the strength and confidence of TCL stand together to present to the consumer an image that is full of a warm and uplifting lifestyle. The kind of image that sounds for the strong rise of Chinese brands will not only narrow the distance between them and the general consumers, but also lead the Chinese home appliance manufacturing industry as the representative, pursuing a new trend of innovative development and high-end quality appliances!