The year 2016 is a year of achievement and regret for the television industry. On the one hand, the total sales volume of more than 50 million units ended the downward trend in the sluggish market in the previous year. However, from the sales point of view, the retail sales of the industry in 2016 was 156 billion yuan, a year-on-year decline of 1.8%, and there was no increase in incremental revenue. Analysis of the industry believes that the rise in volume or price is due to the crazy price war of Internet TV brands in recent years. Although these brands have been active in the market, they have continuously lowered the TV unit price. As a result, the final "increase does not increase income" dilemma. So how do we crack this increase and increase revenue? What is the situation? Most color TV brands in 2017 revealed that the current color TV market bid farewell to simple, low-priced, rough and ruthless methods. It is necessary to adopt new display technologies and new process designs to take the road to quality demand. In the future, the pace of color TV technology iterations will continue to accelerate, while competition in color TV market is still driven by core technologies, and a simple price war will face failure. Faced with such a market situation, perhaps a good time for the TV brand transformation and upgrading, will drive many TV brand manufacturers to "look for new ways" to find profitable ways, high-end, intelligent become their main choice. Recently, at the beginning of the new year, Xiaomi Television held a media briefing in Beijing, highlighting the 4 series of millet TV products that will be displayed at the CES this year. At the same time, it will convey to the industry the road to high quality. 2017 will be Millet TV will continue to adhere to its own philosophy. It is to use the ultimate spirit to do hardware and content, so that everyone can enjoy the technology. Xiaomi TV was responsible for the joint attendance of Wang Chuan and the former Xiaomi Content Manager Chen Hao. In this communication meeting, Wang Chuan said that the television industry has stepped into the era of quality demand, which is an important opportunity for Xiaomi who has always adhered to the concept of “being the world’s best TVâ€. Xiaomi TV will be targeted this year. The introduction of differentiated products and high quality products has enabled the industry to see Xiaomi’s determination to be a “good TVâ€. In this conference, the author also learned about the Xiaomi 4 series TV. As Xiaomi’s pioneering work this year, Xiaomi TV 4 series products fully support HDR and wide color gamut, adopting borderless, ultra-thin design, and subverting the design of traditional TVs, bringing a whole new picture of enjoyment. The frameless design makes it look like a glass on the front and has an infinitely extended visual perception. It is extremely thin, and its body is as thin as 4.9mm, which is half that of the previous generation of millet TVs. It is basically the thinnest LCD TV product currently. It also highlights Xiaomi’s strength in product design. In addition to its ultra-slim appearance, the Millet TV 4 is also available with Dolby Panorama Sound Home Theater Edition. The industry’s first Dolby Surround sound technology is applied to TV products. It is understood that Dolby Pan sound allows sound to appear in the form of individual objects, using complex metadata to describe the position and size of each sound object in the three-dimensional listening space. These sound objects are rendered in real time, each sound comes from its own designated position, even including the top of the listener's head, and there will be a stereoscopic surround sound experience. It is reported that this section of millet TV in the design, quality, sound quality, innovation and other aspects of the superior ability of the millet 4 TV is expected to officially listed on May 1 this year, will lead the new trend of smart TV this year. Wang Chuan, head of Xiaomi TV, said that since TV began in 2013, it will launch leading-edge technologies and products for the color TV market every year, including 11-key remote control, split-TV, and artificial-intelligent TV systems. Xiaomi TV is leading the way. Smart TV industry development. In 2017, it will focus on breakthroughs in technology and process design, and continue to lead the way to high-quality smart TV. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.