In our summary of the ten greatest design companies in 2014, we introduced the design studios of the brothers Ronan Bouroullec and Erwan Bouroullec. They not only won the most significant award from the London Design Festival last year. "London Design The award "(London Design Medal) will also be included in the annual design awards from the authoritative design magazine Wallpaper, the Cologne International Furniture Fair's Best of the Year Award, and the Elle Deco International Design Award.
In 2015, the Bouroullec brothers are still productive.
Recently, their new action was to design a TV Serif for Samsung with the letter I profile. In the words of the French designer, "When you approach, it looks like it is a piece of furniture." It has a bottom bracket with an open shape and a flat bracket at the top, which looks like a capital letter "I" in a serif font.
In an exclusive video interview with Dezeen, Erwan Bouroullec stated that he and his brother wanted to create a better quality TV in the home environment when designing this TV, whether it is from the perspective of size or thinness.
They want to break away from the idea of ​​competing for ultra-thin TV and give it a pure black tone design language. In Erwan Bouroullec’s plan, this TV should be like any other furniture in the home and can be placed in many locations in the home or moved freely. “The important thing is to make it appear to be right in our living space like an item. s position."
The design of the wide base at the bottom means that the Serif TV can be placed on the top of other objects. It does not always need the support of the bottom bracket, for example, it is a good choice to put on the bookshelf.
According to Dezeen, Serif TV will be launched at the London Design Festival on September 21, offering 40-inch, 32-inch and 24-inch screens in three sizes, 24 inches wide and available in red and white, and larger Both offer white and dark blue options with a bottom bracket.
During the design process, the Bouroullec brothers have had ample room for their development. In addition to the TV itself, they also designed a compact white remote control and user interface, which allowed them to fully implement the design concept. Such as the design of the user interface, its main feature is the curtain mode (Curtain Mode), the use of translucent picture display effects on the screen, allowing users to temporarily hide the image without turning off the TV completely.
It is worth mentioning that this is the first TV set designed by the brothers Bouroullec. They believe that if large companies such as Samsung, which manufactures consumer electronics products, have more independent designers to work for them, they may be the future. Benefit more.
"When you enter a new field, you can really open a new door," said Erwan Bouroullec. "On the one hand, you may make some naive mistakes, but on the other hand, you also have the ability to touch the normal borders." Something outside."
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