Ruituo shows the integrated layout of the sword and finger to create 300 acres of the world's largest LED screen base

[High- tech LED reporter / Wang Cairong ] Recently, Dehao Runda (SZ.002005) subsidiary Ruituo Display Technology Co., Ltd. (hereinafter referred to as "Rui Tuo Display") announced a heavy news, which is located in Zhuhai's innovative coast. The comprehensive office building of 300 mu of Ruituo Industrial Park and Shenzhen sales headquarters of nearly 6,000 square meters has been basically renovated. The company is ready to relocate more than a dozen of Wuhu Ruituo and six LED display production lines in Shenzhen to Zhuhai Industrial Park. It is expected to be completed around January 15, 2014.

It is understood that the 300-mu Ruituo Industrial Park land and real estate in Zhuhai Linhai belongs to Dehao Runda's own assets. It is located in the famous roadside of Zhuhai. There are football fields, basketball courts, gymnasiums, supermarkets, employee apartments and employees in the industrial park. Software facilities have reached first-class levels in canteens and fishing grounds.

The world's largest display production base was born

According to the company's display, after the integration of the LED display production lines in Wuhu and Shenzhen, the company will become the world's largest with its superior hardware facilities (with its own independent 300-acre industrial park and 14 fully automated manufacturing equipment). The scale of LED display production base.

“We had this (relocation) plan at the beginning of this year. As of last month, all the infrastructure work has been completed. The company has concentrated the production lines in Wuhu and Shenzhen to Zhuhai, which is conducive to cost control and economies of scale. In fact, this is also The integration of the parent company Dehao Runda's industrial chain integration.” Ruituo Display Chairman Shi Yaozhong said in an interview with the reporter of “High-tech LED”.

In addition to the completion of the 300-mu Ruituo Industrial Park, more than 6,000 square meters of newly renovated office buildings, novel exhibition halls and spacious office areas at the entrance of Shenzhen Shiyan Jihe Expressway will serve as the sales headquarters of Shenzhen, while the original Wuhu base will remain. Keep some LED display assembly lines.

In fact, since the cooperation with AirMedia in May this year to win the quality media resources of more than 2,000 gas stations of Sinopec, Ruituo has shown rapid progress in the transformation of the project. The concentration of LED display production lines in Wuhu and Shenzhen to Zhuhai Ruituo Industrial Park will be more conducive to the implementation of Sinopec media projects.

"At present, we have basically completed the transformation of 400 Sinopec gas station LED display projects, basically maintaining an average speed of 50 to 100 per month." Shi Yaozhong revealed to reporters that Beijing, Shanghai and Shenzhen have taken the lead in implementation. The next phase of gas station renovation projects in Guangzhou, Nanjing, Hangzhou and Xi'an will be launched.

The benefits of the integration of the seven major theaters in the first phase of planning will be obvious

In addition to the 300-mu Ruituo Industrial Park and the 6000-square-meter Shenzhen sales headquarters, Ruituo Display has also undergone a fundamental change in the sales model, re-integrating the existing sales team, and setting up seven major theaters nationwide in the first phase to implement the operation center. In the sales management mode, the operation center will be responsible for its own profits and losses.

“In cooperation with Hangmei Media, Ruituo Display will implement the construction of display projects for more than 2,000 Sinopec gas stations in more than 20 cities across the country. The cost of manual technology maintenance is very high. We divide it into seven major theaters. All the districts are independently managed by the responsible person, and they can support technical services 24 hours a day, laying a good foundation for the smooth implementation of Sinopec's implementation projects.” Shi Yaozhong admits that this mode of operation is Inamori's business model of Inamori, which can be more Efficiently and responsibly ensure the successful implementation of projects in each region.

In addition to ensuring the efficient implementation of the cooperation project with AirMedia, the establishment of the first seven major theaters will be beneficial to better integration with the 37 operating centers of NVC Lighting and more than 3,000 stores.

“The planning of the first seven districts will lay the foundation for the construction of more than 2,000 LED display projects in more than 20 cities in Sinopec, and also with NVC Lighting in 37 operating centers and more than 3,000 stores nationwide. There is a better integration on the channel," Shi Yaozhong said.

"Since this year, we have had a lot of communication with NVC Lighting. Both parties are very supportive of the channel integration of the seven major theaters with NVC lighting operations centers around the country. They can provide customer resources or maintenance services in some professional markets." Shi Yaozhong To the reporter said frankly.

In fact, the reason why we chose to concentrate LED display production in Zhuhai at this current time point and plan seven major theaters in the country to form a docking with NVC lighting in channel resources. In Shi Yaozhong’s view, Dehao Runda’s The layout of the integrated industrial chain has been basically completed, and its vertical integration advantages and scale effects will soon be revealed.

“It is just right to concentrate on the production line and carry out marketing integration during this period. The layout of Dehao Runda has been basically completed. Now is the time for this force.” Shi Yaozhong said with confidence, after deep penetration with NVC lighting, The layout of relevant channels has been rolled out, and it is expected that next year will be the year of Dehao Runda Great Leap Forward.

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