[Text / high-tech LED Yue Mengdi] into the micro-era, everything is creative and efficient, WeChat has long been no longer just a communication tool between friends, but more to assume the function of corporate culture and information dissemination, They can even play the role of Alibaba, such as those who sell masks on WeChat friends.
The LED industry is no different from other industries. Many companies have also begun to explore the impact of WeChat on corporate influence and marketing models.
“Customers are relaxed at work. Everyone understands, the information spreads out, knows what we do, how we do it, how it is done.†Shenzhen Shengpan Green Integrated Technology Co., Ltd. (hereinafter referred to as “晟Disc integration") The relevant person in charge of the marketing department told "High-tech LED".
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The company integrates the company's profile, new product introduction and invitation to participate in the exhibition on WeChat and Easy Enterprise Show platform. Use WeChat information that is easy to understand and easy to be digested by everyone, and a mobile scene that can be easily accepted. In 2015, the pressure in the industry is getting bigger and bigger, and the spirit of every day is very tight. We hope to use WeChat and mobile scenes to spread the way easily and enjoy the purpose of promotion, while allowing customers to relax.
National Star Optoelectronics and Jingke Electronics have used the WeChat platform to start a product article.
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Guoxing Optoelectronics wrote and published a copy of the new "2835 Platform" on the company's WeChat platform. The copy is simple and clear, and the WeChat picture that is easy to be accepted by everyone shows the reader the 2835 platform. Compared with the previous micro-marketing copy, Guoxing Optoelectronics' poster has broken the habit of writing conventions in the form of “simple words + picturesâ€, highlighting the characteristics of the products and making it easier for readers to read the products. Modern people pursue fast and effective reading methods. The lengthy and complicated words will make readers resist the marketing content. The simple pictures and texts can convey the meaning and characteristics of the products quickly and intuitively. "What is the most important in the 21st century? The platform is the most important!" Once the marketing copy was launched, it set off a wave of 2835 platform in the industry. “The reason for this is to let readers read product information more quickly,†said Xiufeng, the brand promotion department of Guoxing Optoelectronics.
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Jingke Electronics 5050
In order to cooperate with the promotion of the company's new product 5050, Jingke Electronics also wrote a product promotion copy, combining the hot summer features and the LED industry's first exhibition in Asia, Guangzhou Guangya Exhibition, just after the end, launched 5050, and used the WeChat copy to highlight 5050 products. advantage.
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Overclocking 3 saw the influence of WeChat in the terminal application group, and planned a copy of "Remember these details, which will help you more easily develop the LED street light market." The WeChat article begins with instructing users on how to purchase streetlights, and the posters subtly bring the "lightlamp kit LD3B series" into the user's field of vision. While emphasizing the importance of the "street light structure", the advantages of the LD3B series products were introduced. A clear big picture at the top of the poster highlights the product's "design innovation, high efficiency and economy" features, and the features of the multi-angle adjustment of the product are displayed in vivid and real images; the four structure diagrams in the lower right corner are simple and easy to understand. A refreshing, simple poster successfully allows users to read the LD3B series of overclocking three-lamp kits.
The micro-marketing market has already opened. In 2015, the Gaogong LED Golden Globe Awards also specially set up the “Annual Brand Micro-Marketing†award, allowing companies to show their talents and see who is the real “king of micro-marketingâ€.
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