This afternoon, the costumer held a new product launch in Beijing and released a new product called “AR Homeâ€. This is the latest development in the appearance of its product innovation and business model for the first time since the costumer announced in January the completion of the 40 million Hong Kong Meikai A round of financing.
Cui Jian, the founder's founder, said that after the completion of Series A financing, the costumer launched forward-looking research and development for innovative products and recruited larger teams to expand the market for the country's installed enterprises. The current business scope has covered more than 100 cities nationwide. More than 200 industry guests, practitioners and media reporters attended the conference and witnessed the power of home-appliances.
At the press conference, Cui Jian presented his unique judgment on the development trend of the home improvement industry and disclosed for the first time the product idea and business logic of the “home improvement visual information system†of the costumer.
Dressing up the founder and president of Cui Jian
90% of home improvement companies will disappear in the future
The characteristics of indispensable manual services, severe market regionalization, and non-standard delivery have determined that the home improvement industry cannot form an oligopoly market structure like industrial products. The historical facts of the past two decades are: The larger the scale of home improvement companies, the greater the marginal cost will be. The higher. The miniature home improvement companies with annual revenues of several hundred thousand to several million currently account for 90% of the total number of home improvement companies, and will withdraw more and more quickly from the stage of history.
2/8 law does not work in the home improvement industry
The home improvement industry will become more and more like the catering industry in the tertiary industry. In the future, it may indeed have companies with annual turnover of 10 billion yuan. However, compared to a large number of enterprises, the number of large-scale enterprises is limited, and the total scale of income occupies. No major market share. On the contrary, small and medium-sized home improvement companies with annual revenues ranging from tens of millions to hundreds of millions will occupy the main market. Of course, small and micro-practitioners with no unique advantages will quickly withdraw from the market.
The new retail trend of online and offline integration will surely form in the home improvement industry.
With the increase in labor costs, rental costs, and drainage costs, the revenue growth of traditional offline home retail stores has slowed down. On the other hand, online and offline integrated consumer trends will rapidly develop. It is possible that customers first experience in the store and then go home to virtual collocation and then buy online. It is also possible that the owners will first collaborate with virtual users and then find nearby offline stores to experience and then buy online. The boundary between the next is becoming more and more blurred. With the post-90s and even the post-00s become the main stream of household consumption, this trend will become more and more obvious.
Home improvement company will become the main channel for sales of home products
In the future, there will be a three-country situation in the sales channels of household products: Tmall Jingdong as the representative e-commerce channel and Hongxing Meikailong as the representative offline store channel, while Cui Jian believes that the home improvement companies that have grown up in recent years will eventually become the market. The main channel. For example, ten years ago, the proportion of main materials sold through the channels of home improvement companies accounted for only single digits, and today this proportion is already close to 50%. This story will also occur even more fiercely in the home field of furniture, home appliances and soft furnishings.
Technology Enabling, AR Home Becomes Focus
Cui Jian believes that there are two main pain points for small and medium-sized home improvement companies: one is that the external ecological cooperation is inefficient, and the other is that internal growth is slow.
For example, a decoration order generally contains hundreds of products, corresponding to dozens of different factories, agents, logistics providers, and installers. These roles must be coordinated with each other to complete this order. This includes a large number of repeated inputs and information errors. In the final analysis, there is no visual platform to make the whole process transparent and standardized. This has led to an endless stream of high cost, low operational efficiency and low customer satisfaction in the home improvement industry.
While home improvement companies have a strong desire for growth but lack the path and method, home improvement companies operating in half-bundled, all-inclusive, all-inclusive packages, packaged packages, etc., have almost the same basic operating costs (stores, personnel, customers, etc.), However, the profit gap between the two models is very large, and the desire for transformation and upgrading is also hampered by the lack of experience and the weak ability to integrate resources. Many losers are successful.
Based on the insights from the pain points above, the costumer also proposed a unique solution: build a cloud-based visual information system, improve the information transparency, collaboration efficiency, and user experience of the entire ecosystem, and become a provider of Internet infrastructure services. One of the brightest products is the newly released "AR Home."
Left-handed VR and right-handed AR, two hot new technologies in the field of science and technology have all been applied to the home improvement industry. Of course, the application scenarios of the two products are focused. VR products are more suitable for hard-mount design and sales of main material packages; AR products are full of imagination in terms of soft-packing and furniture sales.
Cui Jian introduces AR home products
System Enabling, From Design Expression to Trading Platform
The "visualization system" of the costumer includes five subsystems:
1. VR Cloud Design System; 2. VR Cloud Construction Drawing System; 3. Big Data System; 4. Cloud Order System; 5. AR Home System.
The five sub-systems cover the entire process chain of home improvement companies from program design, signing conversion, construction docking, soft loading, product placement, ordering and logistics management. Through the visual information system of the home improvement, the entire ecosystem behind the home improvement company can be connected. : Design, construction, supervision, manufacturers, distributors, transportation, installation services, warehousing logistics and other parties all improve the transparency and collaboration efficiency through the information system.
VR cloud design system:
Solve the effects of the decoration company's traditional service model in the service model is not intuitive, long decision-making cycle, low efficiency and other issues; dresser through real VR technology to help designers quickly complete the performance of the program, and provide an immersive user experience, design After the completion, the owner can immediately enter the future home and feel the effect of his home decoration;
VR Cloud Construction Drawing System:
To solve the problem of disjoint design and construction links, designers can generate construction drawings and construction quotes at the click of a button after completion of the project. The concealed construction and construction techniques can also be visualized in advance to avoid problems such as difficulty in designing and difficulty of adding items.
Big data system:
To solve the problem that designers cannot accurately grasp the needs of customers, by designing and trading two dimensions of behavioral data, recommending explosive products that are suitable for local aesthetic trends and spending power based on big data systems;
Cloud Order System:
From the signing of the design to delivery of the order, the information asymmetry between people and things, people and people in the home improvement process is solved;
AR home system:
Apple just launched its AR-related technology in June. AR is on the eve of the industry's outbreak. At this time, the costumer has developed a mature AR business solution to achieve online and offline integration through the furniture model and the real space of the owner's home. The new retail structure of linkage.
At the conference, Cui Jian, the founder of the costumer, demonstrated the home improvement visual information system and explained the business logic of the pretend costumer. This is how the self-dressing artist released the VR Home Products 1.0 product in March 2016 and the VR home product release in June 2016. For the first time since 2.0 products, the business model and product innovation capabilities of the costumers have been fully displayed. The costumer transformed the latest technologies such as AR, VR and big data into specific products to enable enterprises to deal with the difficulties and industrial upgrading problems of the inefficient cooperation in the 4 trillion traditional industries. At the same time, new technologies and new concepts also promoted the appearance of the home. Constant innovation and self-breakthrough.
In the near future, with the rapid iteration of hardware and software companies such as Epic Games, HTC, transmission technology, and Dell computers, more suitable solutions will be introduced. Problems that hinder the faster development of the VR/AR industry, such as high procurement costs, low equipment penetration, and insufficient resolution, will quickly be resolved.
From the data released at the conference site, the number of paid-installed customers of costumers has increased from 12 in January of this year to more than 200 now, and the growth rate is still accelerating. This shows that in the home improvement and home furnishing industry, the first-placed costumers have not only created a strong team through first-mover advantage, but also acquired more and more key resources in the industry.