Many people know that starting from the second half of last year, due to the price of LCD panels in the upper reaches and the continual rise of various components, many TV manufacturers have become overwhelmed and are forced to take price increases to ensure profits. This led to the pre-cooling of the color TV market in 2017, and the sales of many TV manufacturers have declined to varying degrees. Among them, Internet brands that have emerged in recent years with price advantage are hit hardest by rising prices of LCD panels. TV price war or recurrence The main reason lies in the fact that the first Internet TV brand has its main advantage in cost-effective products. In order to hit the market, it is not hesitate to plough the color TV industry's traditional brands for many years with ultra-low prices; the second is the short time for Internet brands to enter the market and the products are mainly based on generations. Work is the mainstay and there is a certain gap between the technology itself and the big factory. At the same time, the traditional manufacturer's industrial chain is perfect, which is less affected by the increase in price of LCD panels. Therefore, the TV price war in 2017 is no longer the case. Many Internet companies have also embarked on the high-end line of products. After nearly a year of soaring prices, the overall price of LCD panels has begun to loosen. In recent days, the prices of many panel sizes have even fallen sharply. According to the market research agency IHS report, the prices of 40-inch and 43-inch panels have declined. Achieved at 7%, while the price of 55-inch and 65-inch panels has also been lower than the second quarter of last year, which means that the overall price of the TV market is expected to be pulled down again. I believe this is what many TV makers and consumers want to see. Manufacturers can cut costs and promote price corrections, and consumers can buy the desired TV products again at lower prices. However, as people's consumption levels continue to increase, color TV products are technologically diversified, ultra-high-definition, and large-size. The overall transformation has also been to the high-end, and more consumers are willing to pay for high-quality products, even if the future of color TV The market has once again experienced a price war and believe consumers will be more sensible.