Cool open brand upgrade build home Internet fun center

The moderator is similar in shape to the "Warcraft" prophet Medivh. The background wall is very strong in medieval Europe. The scene of "crossing the wall of the Yuan Dynasty" seems to be more suitable for the scene of the retro epic large-scale fantasy game. However, it opens such a " "Fantasy Night" is a company full of modern geek spirit, Internet TV brand - cool open.

In the blend of classical mysticism and the spirit of the Internet era, Coolopen has completed the brand upgrade: positioning smart connected life to create a home, intent to create a smart content era, quickly and effectively integrate all content, allowing users to experience more in the product experience. Release pressure well. After the brand's upgrade, the company will use the system as a connector and Skyworth's technical strength as the foundation to build a family Internet life and entertainment center through the accumulation of more types of content.


Reconstruct brand tone, “big content” to “interesting life”

Despite the introduction of new hardware products including 24-core 4K game TV and two VR all-in-ones, the brand upgrade is still the first important point of the cool opening of this conference, because it reflects the change of team orientation and product tonality.
According to data from research firm Aowei, in 2014, there are 5 Internet TV brands in the domestic color TV market; 9 new ones will be added in 2015; 4 will enter in 2016, and sales will exceed 10 million units. The trend of getting together will exacerbate the industry's early competition and homogenization, while the TV market is in a period of slow development. Each brand wants to break through the bottleneck of growth.

At the "non-ecological content" conference in May this year, Cool developed its "big content" strategy, while the "big content TV" released at the same time contained two years of Kiwi VIP video content supported by its partner Iqiyi. In addition, education, travel, shopping malls, health, games and other sections have also been integrated.

However, it should be noted that at the "non-ecological big content" conference, the cool opener mentioned cooperation with Internet video content providers like iQiyi and Tencent, and this time, Cool Open gave games and music. , education, travel, shopping malls, health and other plates more show, especially games and music.

Industry analysts pointed out that video, games, e-commerce and education will become the main profit points for the “parlor economy” in the future. Through more presentations of content other than film and television and highlights of games, music, etc., Coocaa shows the focus on entertainment content, but also exhibits education, travel, shopping malls, and health. Also presenting a pan-entertainment, from the "big content" of the wide net to the "big entertainment" focus, is the basis for Cool open brand upgrade.

Going further, Cool Open wants to provide users with "interesting life."

The release of new hardware is a good interpretation of the transformation of Coocaa, and the game TV and VR integrated machine will be under the link of Coocaa system and will jointly host the ideal of “creating a home”. Compared to the beginning of the founding of "Young People's Technology Tide Goods," and "Smart Connected Living to Enjoy Home," the statement added a lot of temperature.

Return to the technical value, "good hardware" has a "good experience"

When Kukai Chairman Wang Zhiguo was interviewed after the release, he repeatedly mentioned the importance of hardware. He said: If there is no good hardware, there will be no experience. In addition, at this press conference, Cool Open has clearly balanced the display of hardware and content. The reason is not only that Cool Open pays attention to new hardware products. Combining the above-mentioned Wang Zhiguo's views on hardware and experience, Cool Open is re-establishing the value of core technologies, and it is also a way to form a gap with some friendly companies.

As brands get into the Internet TV field, content has become a source valued by various companies. In this process, cooperation with various Internet video providers has become a constant in the competition, and the content of Internet TV has become increasingly competitive. Close to the bottleneck.
Under this circumstance, it is a good differentiated route for companies that have a similar background to Cool Open and Coocaa. After all, high-quality hardware can perfectly present high-quality content. This is already an industry consensus. And pure internet brands, the technical foundation is quite weak.

Cool open new game TV "Super Flash" N series 2nd generation equipped with 4K LG high-definition large screen, 24 core 64-bit chip processor, front HiFi-class audio, handle 1 second super start and other functions, in the game TV hardware configuration Called first-rate.

In addition, the front HiFi stereo with DTS sound processing technology, 600mL large sound chamber volume, built-in JBL's A-class sound, so cool open N2 can also be comparable to the real professional K-song environment.

As for the newly unveiled VR all-in-ones, G1 and G1s, they use the Qualcomm® SnapdragonTM 820 and 821 processors, respectively. Among them, the Snapdragon 821 has a maximum CPU frequency of up to 2.4GHz. Both models also use 4GB+. 64GB storage combination, 4700 mAh battery with Quickcharge3.0 fast charging technology. For the moment, G1s is the highest-profile VR machine available.

G1 and G1s also use a head motion trajectory prediction algorithm and multiple picture buffering techniques, combined with a high-precision 9-axis sensor and Qualcomm's latest generation GPU AdrenoTM 530, to make the motion picture more in line with the state of the human body in the natural world, reducing vertigo, Experience more comfortable.

Backed by Skyworth’s cool openness, it clearly shows its “technical” muscles. The high starting point of technology makes it more comfortable in the market competition.

According to Wang Zhiguo's statement, despite the fact that Internet TV will ultimately “get the same route”, maintaining uniqueness is the basis for the existence of each brand. Cool open through this brand upgrade, it is to get the unique tone that can distinguish the friendly business, combined with rich content and technical foundation, cool open the ultimate goal may be like that spell-like sentence - "Open everything possible!"

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