Charles Rivkin, chairman and CEO of the newly-introduced American Film Association in September, visited Beijing last year to attend the annual appreciation reception. He also conducted in-depth discussions with Chinese media on anti-piracy, Sino-US film cooperation and other hot issues. communicate with. Declare war on the TV box! American Film Association Expands Global Anti-Piracy Network President of the American Film Association, CEO Charles-Riverkind Cracking down on pirated movies and television content has always been the focus of work of the MPAA. In recent years, MPAA has frequently made moves against piracy. In 2014, the MPAA and the Hollywood six major studios (when Disney announced the acquisition of Flowserve, the "Six" structure will become the "five" in the near future) jointly launched the genuine channel search engine wheretowatch.org, the same year also with the Mainland BT client Thunder company signed a protection agreement against anti-piracy content. This year, the MPAA took another big step against piracy and led the gathering of Hollywood "Six Big," Netflix, Amazon, BBC BBC, Sky TV UK, India Star TV, Weixiu Film, STX Entertainment and other 30 global companies. Established the global anti-piracy organization ACE (The Alliance For Creativity and Entertainment). Mr. Rifkin said: “Piracy technology is increasingly 'creative', and our means to combat piracy will also keep pace with the times. With streaming media platforms such as Netflix and Amazon investing in anti-piracy operations, we are fighting cyber piracy. Also got more technical support." The MPAA also hopes that more Asian companies will join the ACE in the future, further work together to combat piracy in the Asian region, and provide more protection for the copyright of Asian film and television works. ACE weaving global anti-piracy network In August of this year, the MPAA won a piracy infringement suit against Thunder. The Shenzhen court ruled that Thunder did not provide MPFA member's 28 movies on its platform. MPAA's crackdown on the BT platform's piracy and distribution operations has been effective. They have also targeted the next anti-piracy declaring war on the new technology-TV box. "Not just a certain country, but now there are TV boxes in many places around the world. Once software is embedded, pirated video content can be obtained in large quantities, so we need to jointly unite global forces to crack down on this emerging piracy channel," said Ruifujin. The existence of the TV box confused many consumers and led them to think that the contents presented in the box are legitimate contents. MPAA and ACE have already filed anti-piracy lawsuits against set-top box companies in the United States, Australia, and other places, and many large-scale set-top box companies in the country have encountered closures. While lifting legal weapons, Mr. Rui Fujin feels that it is equally important to strengthen consumer awareness of piracy awareness: “We also need to educate all consumers because many people don’t know that movies that use boxes are pirated. They think that the box is The entertainment content is legal. Pirates don't steal from the government or the big movie company, but steal the hard work of tens of millions of Chinese and American film industry workers." Whoever does the world’s first is not important. The Chinese-American film market is a common body of fate. MPAA's annual reception party was Yu Cizheng, Director of Copyright Management Department, National Copyright Administration of China, Fu Ruoqing, Chairman of Huaxia Film Corporation, Liu Chun, Director of International Cooperation Division of SARFT Film Bureau, Miao Xiaotian, General Manager of China Film Co-production Company, and Zhongying The Representative of the Import and Export Company Xiao Ping and many other members of the film and television industry, the six members of the American Film Association, and the US Embassy in China represented more than one hundred people and witnessed the cooperation between the film industry of the United States and China in the past year. The fruitful results. Some Hollywood films sell better in the Chinese market than in North America The number of screens in China has exceeded 50,000 this year, and the Chinese movie market is also accelerating on the road to catch up with North America, the world’s largest movie market. In Rui Fujin's view, it is not important whether China and the United States are the "boss" of the movie market. “The United States has only 41,000 screens. We predict that by 2020, China will surpass the United States to become the world’s largest movie market. But regardless of who is China and the United States, we will be the world’s two largest movie markets. Will continue to work together." In the interview, Rifkin referred to the US-China film as the same industry (US-China is one industy) and is a community of fate. Not only is the movie market getting closer and closer, there is more and more commonality between Chinese and American filmmakers. Rui Fujin introduced: "Paramount has a young Chinese director's project this year. After I met these young Chinese filmmakers, they gave me the same feeling as those young American filmmakers. The same movie master inspired them. Following the movie dream, they have the same complaints about the difficulty of making and investing in. There are seven US movies this year, and they are sold better in China than the United States, of which six are action movies and one is the mission of a dog. When Americans make movies, they will still be more in line with the values ​​of the United States, but as the cultural exchanges between China and the United States become more in-depth, our cultural commonality will become more and more." In the past year, the American Film Association continued to increase international cooperation with the Chinese government and film and television industry, and held industry development forums and "Hollywood Master Classes" successively during the 7th Beijing International Film Festival; at the 20th Shanghai International Film Festival. The 4th Global Film Industry Summit Summit will continue to be held at the festival; the 7th "China-Foreign Cooperative Film Exhibition" series forum and the 2nd "Golden Screen Award" will be held in Los Angeles to build an international movie culture exchange. Platforms, the promotion of cooperation between the film industry in China and the United States, and the promotion of film and television copyright protection have all made active efforts. Small and medium-sized cities in China have great potential for cultural development "2016 China Film and TV Industry Contribution to National Economy Report" The American Film Association and the Oxford Economic Research Institute also released the 2016 China Film and Television Industry Contribution to the National Economy. This research report shows that in 2016 China's film and television industry contributed a total economic contribution of RMB 573.1 billion to the national economy, providing society with 1,095,000 efficient jobs and contributing 48 billion yuan in direct taxes. The report pointed out that 38% of China’s total box office receipts in 2016 came from third-tier cities and below, highlighting the great potential of cultural markets in small and medium cities in China. The report also mentioned the rapid development of China's online media in recent years. The development of online media for mobile platforms has aroused rapid growth in the number of online movies and TV dramas. In 2016, China released a total of 2,500 online movies. Ikie and other online media platforms have officially entered the film and television production industry.