From yesterday, when you walk into the Scotiabank Theatre in downtown Toronto, Canada, you will first see the cool VR arcade. This is the first large-scale VR arcade opened by IMAX VR in the world. Previously, IMAX opened VR centers in Shanghai, New York and Los Angeles.
Mark Welton, president of IMAX Theatre Group, said: “The theater in downtown Toronto is a gathering place for people. IMAX VR hall was chosen here to make the connection between movie and VR different. After watching the movie, it may be performed next door. Related content VR experience.
In design, the Toronto device is similar to the existing IMAX VR and consists of 10 experience cabins. You can experience a lot of VR world red games: "John Wick Chronicles", "Raw Data", "Eagle Flight", "Star Trek: Bridge Crew" and so on. These games are widely acclaimed after the launch of the game. For example, "Star Trek: Bridge Crew" supports four-person collaboration games, acting as captain, helmsman, tactical officer and chief engineer.
Most games use the HTC Vive headline, and a few are the Star VR heads up. The latter's Starbreeze offers a more immersive experience and a wider 210-degree field of vision. In addition, the seat or backpack device simulates the physical experience, and IMAX is still trying to add scent to the full game 4D experience.
At the same time, the Justice League VR game is also sold exclusively with the film at IMAX. You can experience the three protagonists in the Avatar Justice League: Become a Flashman, pass through a subway tunnel, and avoid obstacles; become a Batman, drive a Batmobile and The enemies narrowly meet each other; they become sea kings and swim on the bottom of the sea, fighting with tridents and marine creatures. The content of the game is exciting, the mode is not complicated, and it advances on the default track. You don't have to worry about getting lost.
It has been nearly a year since the first IMAX VR pilot was opened, but the project is still in its infancy and its content and prices are constantly changing. In Toronto, you can purchase tickets for each individual game at prices ranging from $8 to $15. Each game lasts approximately 10 minutes. Other locations have a mechanism for buying hours. For example, within an hour you can play any game you want to play. of.
Welton said that the IMAX team is still trying to understand the needs of people. Their VR cabin settings will take into account the cinema environment and the user preferences of the region. In addition to the cinema, it will also be opened in the shopping center, opposite the cinema, etc. The family is planning.
The US’s theater attendance this year has experienced a significant increase. With the popularity of streaming media and the popularity of projectors and large-screen TVs, viewers can choose to enjoy good viewing results at home. As a result, traditional theaters are trying to transform through VR devices - giving viewers more comprehensive experiences and even social experiences with friends.
Although in reality, the current VR Experience Hall still needs to solve the problem of repurchasing caused by the lack of quality content and the problem of queuing experience caused by limited throughput.
At the same time, the VR experience is also becoming an emerging means of associating video content announcements. Domestically, some VR experience cabins can also be seen in theaters.
Cinemas that enter the city center may no longer be the necessary and sufficient conditions for a quality movie experience. Traditional cinemas that are closely tied to commercial real estate must be transformed. However, whether VR experience is the best choice, but also a question mark.
It's always true to improve the user experience. Some theaters are increasing the number of luxurious lounge chairs, kitchens, bars and other facilities, such as the Fox Theatre, reducing the number of seats by 50%, and doubling their income. What are they doing? There are cinemas in the country. Massage chair. Enjoy a more upscale environment, ordering meals and cocktails. The service of these movie theaters is believed to be experienced soon.