——Yu Weiguang's wolf tactics are like the mysterious and awesome grassland wolves depicted in Wolf Totem. Wenzhou merchants are also a mysterious tribe. In Chengdu's major professional markets such as clothing, leather, electromechanical, and lamps, the power of Wenzhou covers almost every corner. In the Chengdu glasses industry, the market share of Wenzhou businessmen is even as high as 90%. Their success is due to the unique "wolf" of their entrepreneurial style and management methods - the group attack, not to do it, to do the strongest. On the morning of January 16, Wenzhou people Yu Weiguang drove his own Audi to the glorious city of the city near the Shuimo River. As the leading figure in the lighting industry in Chengdu, Yu Weiguang is now one of the largest lighting companies in Chengdu, the general manager of Weiguang Lighting Art Chain. Although the chain stores that have worked hard for many years have their subordinates to take care of, they can't help but go to the store when they have time. The “Weiguang Lanyi†flagship store is located in the center of the market, with an area of ​​more than 2,000 square meters. It is also the largest single store in the brilliant lighting city. Walking through the jungle of lighting, Yu Weiguang, who is in his 30s, is full of ambitions: "My goal is to build 50 'Weiguang Lanyi' chain stores in Sichuan within two years, and 100 in the southwest market within 5 years." The chance of death is that the wolf survives in a harsh natural environment, and its adaptability and endurance are extremely strong. It is sensitive to smell, longer than capturing opportunities and hitting it. In the early years, the Wenzhou merchants started to work hard, but they often found the market from no market, and seized the fleeting opportunities from the gaps of the little-known marginal economy, thus killing a way of life. In the early morning of August 1985, Chengdu North Railway Station, Yu Weiguang followed the crowd of people in the crowd and screamed at the station. This is an unfamiliar city. People speak languages ​​that he can't understand. Wenzhou is thousands of miles away. This year, Yu Weiguang was still under 15 years old, just a teenager who had not finished reading in junior high school. But he is still like many Wenzhou people. When he was young, he went out alone, and he was carrying 500 yuan from his apprenticeship. Yu Weiguang was originally planning to go to Chengdu to do business in Chengdu, but when he saw him too small, he told him to go home. When Yu Weiguang was angry, he went out to sell himself. Everything is difficult at the beginning. Yu Weiguang still remembers: "People are too small, they don't understand, they are bullied by doing business, others don't give money when they take things, and they have to fight for it." The impression was deep in the county. Receiving money, dripping rain on the road, the money did not receive a high fever, and no money to go to the hospital, lying in the small hotel for 3 days and 3 nights, "almost a feeling of waiting for death 1 but Wenzhou people perseverance, tenacious characteristics It also appeared at this time. "We are the boss during the day and sleep on the floor at night, all of which are bitter." In order to achieve a business, Yu Weiguang even had as many as seven visits to wait for the customer's record, and finally succeeded in moving the other side. Yu Weiguang started a little bit, and after a little savings, he rented a small facade in Dongdae Street. In the process of selling electrical appliances, Yu Weiguang discovered that the lighting industry, which was monopolized by state-owned shopping malls, was booming, and the manufacturers of lamps were almost all in Wenzhou. This is a neglected area, and the eye-catching Yu Weiguang feels here. There will be more room for development than home appliances, so I began to try to change careers and sell Wenzhou lamps to Chengdu for sale. “Trying†is out of control. Compared to the hot home appliance market, the just-initiated lighting market is considered “unpopularâ€. There is almost no competition. Every time the lamps are sent back to Chengdu, they are robbed, and even customers who have not bought them “threaten†Yu Weiguang. If you don’t sell the samples to me, I won’t leave! The eyes are sharp and the opportunity is good. Dare to dare to do this, this is Yu Weiguang's evaluation of himself. East Street, more than 10 years ago, created a group of successful lighting business, Yu Weiguang
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