Recently, the specific sales data of laser projectors was released in the first quarter of 2017. In the first quarter, the total sales of laser projectors was 46,000 units. Among them, the laser home market segment scored in the first quarter, and the single quarter broke 10,000 units. Compared with the first quarter of last year, it has nearly five times growth. Laser TV is constantly changing. Win the recognition of the market and users.
Affected by the overall market, various projection and home appliance manufacturers are also preparing to further strengthen the expansion of laser TV into the market in this year. On June 16th, the CIT2017 China Audio and Video Integration Technology Exhibition was held at the National Convention Center, including Sony, Hisense, BenQ, Optoma, Vivitek, ViewSonic, Vision, Zhongke Aurora, and Ai Luowei. Sharp and other new and old brands have highlighted the laser TV, and clearly stated that they will focus on pushing the market to take the initiative.
During the visit, we found that Sony, Lixun, Sharp, Optoma, and ViewSonic all launched new laser TV products at this exhibition. Among them, Sony introduced the VPL-VZ1000, which is a super short-focus 4K laser TV, which is unique to Sony. The original 4K resolution (4096*2160) SXRD chip, laser light source, reflective ultra-short-focus lens, and the appearance of art are the highlights of this exhibition.
In addition to Sony's new laser TV display, there are also BenQ laser smart super-projection TV i955L, Vision Merlot C3 series, ViewSonic PT164, Vivitek (Lixun) DH765-UST, Optoma LCT110, and Zhongke Aurora bring PHT -23A, Ai Luowei V8S, Sharp and other laser TVs were grouped in this exhibition.
According to the organizer of this exhibition, in the face of the development of laser TV, this exhibition also specially opened a laser TV zone, the purpose is to show the industry that laser TV has been on the "hot road."
A laser TV manufacturer told us that the development of laser TV has overcome a series of technical problems such as resolution and single light source, and it is constantly balancing in size, performance, price and performance. Laser TV has a curtain, body and sound, and has the perfect experience of TV. And laser TV has independent TV image processing technology, equipped with independent processing chip, which can restore the quality perfectly, which is the traditional projector can not compete .
Laser TV is constantly being sought after by manufacturers, mainly in the dimensions of large screen, ring protection, and more cost performance. Compared with the traditional TV picture quality, the laser TV is more realistic and eye-protecting, and the price is lower than that of the LCD TV of the same size. The laser TV can easily achieve 100 inches, and there is no problem with larger sizes. The LCD TV is 100 inches, and it is almost approaching the limit. There is no room for growth until it continues to grow bigger. Even the price of a 100-inch LCD TV is hundreds of thousands of yuan, or even hundreds of thousands of dollars. The price of more than 100 inches is almost a price, not the average family can afford.
According to Zhongyikang data, at the end of April, laser TVs only grew nearly ten times in the first-tier cities in March. In the next five years, the compound annual growth rate of ultra-large screen TVs of 85 inches and above is expected to reach 110%. More and more users are keen to choose a large screen or large screen TV for the living room. And laser TV will bring this standard into the era of more than 100 inches. In the ultra-large screen market, laser TV, known as the fourth-generation TV, has arrived in advance and may become the best choice for future living room TV.
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