Enterprise background: Silma Technology Lighting is a company integrating development, design, production and sales. It is committed to healthy, environmentally friendly, energy-saving and technology-based lighting products. The company has complete professional testing instruments. (Spectrum analyzer, high and low temperature humidity test chamber, magnetic energy material analyzer, electronic ballast performance test system, etc.); has a group of excellent high-quality talents in mold, plastics, electronics, engineering and other professional.
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Rand City, General Manager of Sylmar Technology Lighting
Foreword: In 2003, a visionary and courageous young man came to the “Lights†with his own ideals and ideas. He started his own entrepreneurial journey and established Sylma Technology Lighting Co., Ltd. . He is the general manager of Silma Technology Lighting, Rand City, a person from the ancient town of Jiangxi, speaks fluent Cantonese, and is clearly fully integrated into this small town with a hundred years of legend. This makes me vaguely think of the words of Lu Songqing, the secretary-general of the Guzhen Lighting Appliance Association: "The ancient town people, and the foreigners who have ventured outside, everyone worked hard together, and today they have the ancient town, everyone has become the ancient town, become this The master." I sincerely feel that it is the inclusiveness of the ancient town that makes more young people like Lan Zong embark on this hot land and fight for their dreams.
In order to occupy a place in the "agoke" market, Sylma Lighting is mainly engaged in healthy, environmentally friendly, energy-saving, technology-based lighting products. The competition in the market is extremely cruel. The direction of product development is directly related to market competition. Mr. Lan told us that the company is mainly based on energy-saving lamps and ceiling lamps. In the future, the company's flagship products will focus on intelligent lighting, which is also a major strategy of the company. When asked why smart lighting is the company's flagship product, President Lan vividly proved: "This market is like a cake, the market for energy-saving lamps is very mature. This cake is always so big, Op, NVC It’s very good. For other companies, it’s hard to grow even bigger, so we have to find a fist product that is different from other companies. If we take the initiative, we can really find a point and cut it into our own city.â€
In the face of the rules of the game of survival of the fittest, how to avoid risks and how to maintain competitiveness should be a compulsory course for every enterprise. On this issue, Mr. Lan seems to have done a good job of in-depth research. Lan always has a firm expression: Although the market is fiercely competitive, as long as the product quality is excellent, the product has a selling point, the product can be innovative, and it can still be done well. We should cut the market and make our own competitive products. The advantage of our products is that we can do products that others can't do - energy-saving lamps can dim and negative ion energy-saving lamps, we can say that we are the first to eat crabs. At the same time, the company must rely on dealers to promote and make channels. However, the premise that dealers are willing to operate your products must be profitable. Only when manufacturers have profits, can we cooperate for a long time, and enterprises can continue to develop. It is difficult for manufacturers to cooperate with distributors who do not promote products. Act as an agent and then spread the network across the country. The reason why the two products of energy-saving lamps and ceiling lamps are now enabled is that it takes a quick network and forms a good reputation among customers, so that customers can better understand our products, which is in line with market demand. Then, the intelligent system will be launched. It will take some time for the domestic to accept these new products, but it will appear in the form of monopoly in the later stage. Our company insists on taking the road of differentiated products. Only in this way can we truly expand our city. The general manager of the city always has a feeling of crossing the river with marketing. With his sincerity and perseverance, he has successfully signed agents in various markets. Successfully introduced the product to the market
At present, through the efforts of all colleagues in the company, Sylma products have successfully entered Beijing, Harbin, Hangzhou, Taiyuan, Kunming, Zhengzhou, Jiangxi, Fujian and other domestic lighting industry in more than a dozen provinces, mainly in the middle and high-end. The price is positioned at about 20,000 yuan, including lighting the entire system and remote control system. The main feature of the product is to control every room. Including induction and dimming, giving the family a security system. These will all be integrated into it. After independently researching and developing negative ion environmental protection energy-saving lamps, Mr. Lan led his team to start research and development of dimmable energy-saving lamps, color-changing downlights, inductive ceiling lamps and other products. The continuous innovation of products is the constant pursuit of Silma technology lighting.
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